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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in user acquisition and paid social advertising, with a strong focus on data-driven campaign optimization and collaboration with creative teams. Proficient in analyzing key metrics to enhance acquisition strategies and improve overall campaign performance.
Highest-signal resume keywords
User AcquisitionMeta Ads ManagerCampaign OptimizationWeb-to-App Acquisition StrategiesKey UA Metrics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User AcquisitionPaid Social AdvertisingMobile App MarketingCampaign ManagementData AnalysisFunnel OptimizationCreative Strategy DevelopmentTesting HypothesesMarket Trend AnalysisPerformance Metrics
Soft Skills
CollaborationData-Driven Decision Making
Industry Keywords
CACCPCCPLCPIROASConversion Rates
About the role
Key responsibilities & impact- develop, launch, manage, and optimize advertising campaigns from scratch across multiple acquisition channels
- analyze campaign performance, user behavior, funnel metrics, and LTV to make data-driven optimization decisions
- collaborate with the Creative team to develop testing hypotheses, refine creative strategy, and improve campaign performance
- monitor market trends, competitor activity, and platform updates to identify growth opportunities and improve acquisition strategies
Requirements
What you’ll need- 2–3 years of hands-on experience in user acquisition, paid social advertising, and mobile app marketing
- must-have: strong proficiency in Meta Ads Manager (Facebook Ads)
- strong understanding of key UA metrics, including CAC, CPC, CPL, CPI, ROAS, and conversion rates
- strong knowledge of web-to-app acquisition strategies and web funnel optimization
- proven ability to independently develop, manage, and optimize advertising campaigns and acquisition strategies
- proven track record of collaborating with Creative teams to improve creative performance through testing and data-driven insights
- English: Intermediate (B1)
Benefits
Comp & perks- flexibility and freedom: choose fully remote, hybrid, or office-based work yourself
- strong team: work alongside some of the industry’s top talent
- unlimited growth: grow in multiple directions, get freedom to launch your own product
- career development: take courses, attend top-notch conferences, explore digital library for nonstop growth
- health support: get medical insurance, paid vacation and sick leaves, and access to a corporate psychologist
- fun and culture: enjoy off site parties, team-buildings, sport events, and corporate gifts
