Product, Customer Marketing Manager

SourceWhale

Product & Customer Marketing Manager shaping product positioning and driving growth at SourceWhale. Oversee product marketing strategies while collaborating with sales and customer success teams.

Posted 4/28/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own feature and product releases end to end: customer communication, internal briefing, launch campaigns, and sales enablement.
Collaborate with the product team to translate the roadmap into clear customer-facing narratives.
Build and maintain the messaging framework by segment.
Keep positioning sharp and updated as ICP understanding evolves.
Own the competitive landscape; maintain battle cards, track competitor moves, and feed insights back into messaging.
Map the full buyer journey and ensure every stage has the right asset and message.
Produce battle cards, one-pagers, objection handling guides, outbound email sequences, and demo materials.
Work directly with the CRO and sales team.
Ensure sales is always equipped with the latest positioning and segment-specific messaging.
Design and execute retention and upsell campaigns in close collaboration with the CS team.
Build targeted campaigns to drive product adoption and expansion across the existing customer base.
Attend relevant CS calls to surface customer insights and feed them back into positioning and product marketing.
Run the customer evidence programme: case studies, testimonials, G2 reviews, reference customers.
Run product and customer campaigns end to end: strategy, brief, asset production, channel activation, reporting, and iteration.
Own campaign briefs that span multiple channels and coordinate execution across multiple stakeholders.
Analyse performance post-campaign and translate findings into sharper messaging and better segmentation.
Manage launches and campaigns with the rigour of a campaign manager, not just a strategist.

Requirements

What you’ll need

4–6 years in a B2B SaaS marketing role with a strong product marketing manager foundation.
Experience taking products or features to market end to end: Proven ability to run campaigns, not just contribute to them.
Prior experience in recruitment, HR tech, or tools for recruiters.
Strong sales enablement track record.
Experience working with or alongside a Customer Success team on post-sale marketing and retention campaigns.
An extreme passion for product marketing, and a “can do” mindset.
Comfortable working directly with product teams and translating technical roadmap items into customer-facing value.
AI-native: you actively use AI tools to research faster, produce better briefs, and scale output.
Strong project management. You can hold multiple workstreams without dropping quality!
Strong analytical instincts, you make decisions from data, not intuition alone.
Comfortable working in a small, fast-moving team.

Benefits

Comp & perks

25 days holiday (not including public holidays).
Macbook + any extra tech or software necessary for your role.
Flexible business with flexible working arrangements.
Private medical, dental & vision insurance.
Income protection insurance.
Employee Assistance Programme (EAP).
Compassionate leave policy.
Monthly social events.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcampaign managementsales enablementcustomer journey mappingcompetitive analysismessaging framework developmentretention campaignsupsell campaignsdata analysisB2B SaaS

Soft Skills

collaborationcommunicationproject managementanalytical thinkingadaptabilitycustomer insight gatheringstrategic thinkingcreativityattention to detailproblem-solving