Marketing Manager

Sorren

Marketing Manager executing B2B digital campaigns for lead generation at Sorren advisory firm. Overseeing campaign management, performance tracking, and marketing material creation.

Posted 6/17/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

inbound marketingpaid digital campaignslanding pagesretargetingemail nurturingreportingcampaign performance trackinglead generationcase studies developmentsales enablement

Soft Skills

writingeditingcommunicationproject managementstakeholder managementmultitasking

Tools & Technologies

HubSpotWordPressSEOdashboardsmarketing materials

Certifications & Qualifications

Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in business

Industry Keywords

B2B marketingprofessional servicesaccountingadvisory servicesfinancial servicesco-marketingwebinarsevents

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop and execute inbound digital campaigns that generate qualified CAS leads for the sales team
Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies
Own HubSpot campaign setup, tracking, workflows, attribution, and reporting
Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI
Manage and coordinate third-party website and SEO vendors to ensure CAS digital content, landing pages, messaging, visuals, and user experience remain current, aligned with campaign goals, and optimized for lead generation
Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points
Manage CAS technology partner relationships and identify co-marketing opportunities including sponsorships, webinars, joint campaigns, and conferences
Create and manage CAS marketing materials, including brochures, one-pagers, pitch decks, web copy, and sales enablement content
Lead the development of case studies and client success stories
Track and coordinate speaking opportunities, conference participation, webinars, and presentation preparation
Ensure all materials align with firm brand standards and messaging

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or related field
5+ years of B2B marketing experience
Strong HubSpot and WordPress experience required
Experience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting
Experience in professional services, accounting, advisory or financial services preferred
Excellent writing, editing, communication, and project management skills
Ability to manage multiple campaigns and stakeholders at once
Experience with partner marketing, co-marketing, webinars, events, or sales enablement preferred

Benefits

Comp & perks

Generous paid time off
Comprehensive medical, dental, and vision coverage, plus life and disability insurance
401(k) retirement savings plan
Paid holidays, including a firmwide winter break (December 24 – January 1)
Paid parental leave (available after one year of service)
Mentorship and career development programs
CPA exam support to help you succeed on the path to licensure
Firm-sponsored events and spontaneous team activities
Celebrations to mark milestones like the end of busy season and the holidays