Artificial Intelligence

• Cross-functional collaboration with Communications, UX, Technology, and other areas to understand customer needs and execute integrated campaigns.
• Design and implement omnichannel campaigns using platforms like Infobip, Salesforce, and Eloqua.
• Explore and apply generative AI solutions (e.g., GPT, Claude) in communication flows, customer service, and content creation.
• Coordinate automation and conversational AI including chatbots, voicebots, and virtual assistants aligned with business objectives.
• Automate customer journeys across channels such as email, WhatsApp Business, and social media, analyzing KPIs for optimization.
• Support eCommerce and digital presence: content uploads, conversion pixel tracking, and align website experience with global omnichannel strategy.
• Constantly identify opportunities to improve processes, tools, and strategically adopt new technologies.
• Collaborate with multidisciplinary teams and manage projects with travel up to 35% (domestic/international).

Marketing Automation and AI Specialist

Lider Técnico, Conversational AI