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About the role
Key responsibilities & impact- Propose, plan, and execute E2E integrated marketing communications campaigns aligned with APAC business and marketing objectives
- Develop campaign strategies, messaging frameworks, and communication plans across multiple channels (digital, events, content, nurture, social)
- Oversee the production and deployment of marketing communications assets and campaigns across APAC markets
- Manage timelines, workflows, and quality assurance to ensure seamless execution
- Collaborate with internal teams (marketing, sales, medical, regulatory) and external agencies to deliver integrated programmes
- Define KPIs and success metrics for campaigns (e.g. engagement, lead generation, pipeline contribution)
- Monitor, analyse, and report campaign performance, providing actionable insights and optimisation recommendations
- Influence allocation of budget to maximise campaign effectiveness and ROI
- Partner with regional and country marketing teams to align priorities and execution plans
- Guide stakeholders on best practices in marketing communications and campaign execution.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 7–10 years of experience in marketing communications, integrated marketing, or demand generation, preferably within B2B, healthcare, or MedTech industries
- Proven experience in planning and executing end-to-end integrated marketing campaigns across multiple channels (digital, events, content, and nurture)
- Strong understanding of marketing automation and CRM platforms (e.g. Eloqua, Salesforce)
- Experience working across multiple markets in APAC, with the ability to balance global strategy and local market needs
- Demonstrated ability to manage cross-functional stakeholders (e.g. sales, medical, regulatory) and external agencies
- Experience in performance tracking, reporting, and optimisation, including KPI development and campaign analytics
- Strong project management skills, with the ability to manage multiple priorities and deliver in a fast-paced environment
- Excellent communication and influencing skills, with the ability to align diverse stakeholders.
Benefits
Comp & perks- No specific benefits mentioned.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
integrated marketing communicationscampaign strategiescommunication plansmarketing automationCRM platformsperformance trackingKPI developmentcampaign analyticsproject managementlead generation
Soft Skills
collaborationinfluencingcommunicationstakeholder managementquality assurancetime managementanalytical thinkingoptimisationstrategic planningproblem-solving