Marketing & Sales Operations Lead

Solvd, Inc.

Marketing & Sales Operations Lead managing HubSpot and Salesforce configurations for Solvd. Overseeing revenue operations and aligning digital marketing strategies across channels.

Posted 7/14/2026full-timeRemote • 🇨🇴 ColombiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in revenue operations, including HubSpot and Salesforce administration, integration, and digital marketing strategies. Proficient in building BI dashboards and defining GTM KPIs to drive marketing and sales alignment.

Highest-signal resume keywords

HubSpot AdministrationSalesforce AdministrationBI Dashboard DevelopmentDigital Marketing ToolsSQL Data-Querying Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HubSpot ConfigurationSalesforce ConfigurationLead ScoringCampaign AttributionSEO StrategyData HygieneField MappingLifecycle AutomationPipeline GovernanceReporting Logic Validation

Soft Skills

LeadershipAdaptabilityCollaboration

Tools & Technologies

Power BITableauLookerGoogle Analytics 4WordPress

Certifications & Qualifications

HubSpot CertificationSalesforce Administrator CertificationAdvanced Administrator Certification

Industry Keywords

B2B TechnologyProfessional ServicesRevenue OperationsMarketing OperationsSales Operations

Tech Stack

Tools & technologies

SQLTableauWordPress

About the role

Key responsibilities & impact

Own the full revenue operations backbone: from HubSpot and Salesforce configuration to the dashboards leadership uses to run pipeline reviews and forecast calls.
End-to-end administration of HubSpot and Salesforce: configuration, workflows, automation, data hygiene, integration health, and user support across Marketing and Sales.
HubSpot–Salesforce integration: field mapping, lead-to-opportunity handoff, lifecycle stage alignment, and deduplication.
Sales process governance in Salesforce: stage definitions, validation rules, pipeline hygiene, and forecast accuracy.
Marketing operations in HubSpot: lead scoring, campaign attribution, lifecycle automation, and connecting marketing activity to pipeline and revenue.
Own and manage all digital marketing channels, ensuring alignment with the marketing team's strategies.
Oversee and execute website updates (WordPress or similar CMS) to keep the site current and aligned with marketing campaigns.
Lead SEO strategy and execution to improve organic visibility and search rankings.
Build and maintain BI dashboards the executive team uses for pipeline reviews, board updates, and forecast calls, using Power BI, Tableau, Looker, or native CRM reporting.
Define and track GTM KPIs: MQLs, SQLs, pipeline coverage, conversion rates by stage, win rates, sales cycle length, and campaign ROI.

Requirements

What you’ll need

5+ years of experience in marketing operations, sales operations, or revenue operations, ideally at a B2B technology or professional services company.
Active HubSpot certification required — Marketing Hub or RevOps/Operations Hub certification preferred.
Active Salesforce Administrator certification required; Advanced Administrator or platform-specific certifications are a plus.
Hands-on experience integrating HubSpot and Salesforce (native or via middleware such as Zapier), including field mapping and lifecycle alignment.
Hands-on experience building reports and dashboards in a BI tool — Power BI, Tableau, or Looker — not only native CRM reporting.
SQL or data-querying skills sufficient to validate reporting logic and troubleshoot data issues independently.
Experience with digital marketing tools: Google Analytics 4, WordPress or similar CMS, and paid media platforms.
English B2 or above — leadership meetings are conducted in English.
Comfortable operating in a fast-moving, still-being-built environment where you will be defining process as much as running it.

Benefits

Comp & perks

Health insurance
Professional development opportunities