Marketing Operations Specialist
Solvares Group
full-time
Posted on:
Location Type: Hybrid
Location: München • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Development and management of the CRM (Microsoft 365)
- Implementation of lead flows, scoring, and nurturing journeys
- Maintenance of Salesloft cadences and support for the Sales team with outbound sequences
- Use of external data sources to segment and enrich target accounts
- Analysis of relevant funnel KPIs in collaboration with the BI team
- Management of forms, event registrations, and newsletter sign-ups
- Efficient lead routing to Sales
- Questioning processes and making value-driven decisions.
Requirements
- Degree in Marketing Management, Business Administration with a focus on Marketing, or a comparable field
- Several years of marketing experience in a SaaS environment
- Proficient with CRM tools, ideally Microsoft Dynamics 365
- Solid knowledge of lead management processes and customer insights
- Experience with Salesloft, LinkedIn Sales Navigator, and external data sources
- Business-fluent German and English, both written and spoken.
Benefits
- Meal allowance
- Company pension scheme
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM managementlead managementdata analysisfunnel KPI analysislead scoringlead nurturingevent registration managementnewsletter managementcustomer insightsSaaS marketing
Soft skills
value-driven decision makingprocess questioningcollaboration