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Product Marketing Manager
Solana LabsProduct Marketing Manager bringing Solana blockchain products to market through positioning, launches, and daily content. Building user activation funnels and crypto-native communities.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining go-to-market strategies and executing product marketing initiatives, particularly within the crypto and fintech sectors. Proven ability to engage communities, drive onboarding and retention, and create compelling content tailored for Crypto Twitter.
Highest-signal resume keywords
Go-To-Market StrategyProduct Marketing ExperienceCrypto-Native KnowledgeCommunity BuildingContent Creation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingMarket LaunchOnboarding StrategyRetention StrategyReferral Mechanics
Soft Skills
Strategic PlanningExecutionTeam LeadershipAdaptabilityStrong Instincts for Meme Culture
Tools & Technologies
Crypto TwitterSocial Media ManagementCommunity Platforms
Industry Keywords
CryptoFintechConsumer ProductAmbassador ProgramsKOLs
About the role
Key responsibilities & impact- Define go-to-market strategy, including audience, positioning, messaging, and launch plans
- Translate brand direction into consistent content, community, onboarding, and in-product experiences
- Partner with product to drive onboarding, activation, retention, referrals, and funnel performance
- Run launches from stealth and exclusivity through reveal and sustained growth
- Manage waitlists, invites, early-access scarcity, and reveal moments
- Own daily and weekly social content, especially on X, and major launch narratives
- Build structured communities, turning beta testers into seed communities with OG and ambassador roles
- Shape strategy with product and leadership while executing end to end
Requirements
What you’ll need- Experience standing up a marketing function or serving as a first product marketing hire
- Ability to operate as both a head of marketing and a team of one
- Genuine crypto-native knowledge, including Solana, crypto products, and Crypto Twitter
- Product marketing experience for a consumer product, ideally in crypto or fintech
- Track record of taking a consumer product to market
- Ability and willingness to write daily in native Crypto Twitter voice and ship content directly
- Ability to move between strategic planning and execution while owning strategic direction and results
- Strong instincts for meme culture and velocity
- Bonus: experience with ambassador or creator programs, referral mechanics, or crypto influencer partnerships
- Bonus: network of crypto creators, KOLs, and ecosystem partners
- Bonus: design or video skills, or ability to direct them effectively
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Solana Labs Website LinkedIn All Job Openings 11 - 50 employees Founded 2018 ₿ Crypto 🌐 Web 3 🔧 Hardware 💰 $17.5M Debt financing on 2025-02 Crypto
- Web 3
- Hardware Solana Labs is a company that develops products and builds companies to accelerate the Solana blockchain ecosystem. It creates consumer and developer-facing web3 products (for example the Solana Seeker web3 mobile device), offers programs to grow projects into larger web3 companies, and provides capital and support to promising teams building on the Solana blockchain. Product Marketing Manager Job not on LinkedIn 🔥 0 minutes ago 🗽 New York – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Define go-to-market strategy, including audience, positioning, messaging, and launch plans
- Translate brand direction into consistent content, community, onboarding, and in-product experiences
- Partner with product to drive onboarding, activation, retention, referrals, and funnel performance
- Run launches from stealth and exclusivity through reveal and sustained growth
- Manage waitlists, invites, early-access scarcity, and reveal moments
- Own daily and weekly social content, especially on X, and major launch narratives
- Build structured communities, turning beta testers into seed communities with OG and ambassador roles
- Shape strategy with product and leadership while executing end to end 🎯 Requirements
- Experience standing up a marketing function or serving as a first product marketing hire
- Ability to operate as both a head of marketing and a team of one
- Genuine crypto-native knowledge, including Solana, crypto products, and Crypto Twitter
- Product marketing experience for a consumer product, ideally in crypto or fintech
- Track record of taking a consumer product to market
- Ability and willingness to write daily in native Crypto Twitter voice and ship content directly
- Ability to move between strategic planning and execution while owning strategic direction and results
- Strong instincts for meme culture and velocity
- Bonus: experience with ambassador or creator programs, referral mechanics, or crypto influencer partnerships
- Bonus: network of crypto creators, KOLs, and ecosystem partners
- Bonus: design or video skills, or ability to direct them effectively Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs GTM Enablement – Technical, Partners 🔥 16 hours ago Lovable 1 - 10 💼 Consulting 📣 Marketing 🤖 Artificial Intelligence Website LinkedIn All Job Openings Technical GTM enablement lead at Lovable, the platform letting anyone build software rapidly. Scaling AI expertise across Sales, Customer Success, and Solution Architecture teams. 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 🔴 Lead 🎁 Product Marketing Senior Director, Go-To-Market Strategy – Commercialization 🕒 2 days ago Lovesac 501 - 1000 🏭 Manufacturing 💼 Consulting 🛒 Retail Website LinkedIn All Job Openings Lovesac, a sustainable adaptable furniture company, seeks a senior leader to orchestrate omnichannel commercialization. Driving 18-month launch planning, risk mitigation, customer experience, and revenue protection. 🇺🇸 United States – Remote 💵 $190k - $220k / year ⏰ Full Time 🟠 Senior 🎁 Product Marketing Senior Product Marketing Manager 🕒 2 days ago U.S. Green Building Council 201 - 500 🏗️ Construction 🏥 Healthcare 📦 Logistics Website LinkedIn All Job Openings Senior Product Marketing Manager advancing USGBC/GBCI green building certifications. Defining positioning, launches, sales enablement, buyer personas, and revenue-driving campaigns for global real estate audiences. 🇺🇸 United States – Remote 💵 $100k - $120k / year ⏰ Full Time 🟠 Senior 🎁 Product Marketing Senior Product Manager, Marketing Agent 🕒 2 days ago ChowNow 201 - 500 🍽️ Food & Beverage 📣 Marketing 📦 Logistics Website LinkedIn All Job Openings Senior Product Manager automating marketing for independent restaurants through ChowNow’s restaurant technology platform. Owning campaigns, AI agents, measurement, and activation. 🇺🇸 United States – Remote 💵 $158k - $200k / year 💰 $21M Series C on 2019-05 ⏰ Full Time 🟠 Senior 🎁 Product Marketing 🦅 H1B Visa Sponsor Product Marketing Associate 🕒 2 days ago Stride, Inc. 5001 - 10000 💼 Consulting 🏥 Healthcare 📚 Education Website LinkedIn All Job Openings Product Marketing Associate launching campaigns and assets for Stride’s tech-enabled education programs. Analyzing performance and translating customer insights into enrollment and retention initiatives. 🇺🇸 United States – Remote 💵 $41.9k - $84.1k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 🎁 Product Marketing 🚫👨🎓 No degree required View More Product Marketing Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates About us Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs