Regional Sales Manager – AFH

Sofidel S.p.A.

Regional Sales Manager driving growth in the Away-From-Home sector at Sofidel. Representing the company's sustainable hygiene products in a competitive UK market.

Posted 7/10/2026full-timeLeicester • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales and solution-based selling, with a strong ability to identify and secure new business opportunities while building lasting customer relationships. Proficient in analyzing market data to inform sales strategies and drive growth in competitive sectors.

Highest-signal resume keywords

B2B SalesSolution-Based SellingMarket AnalysisSales GrowthCustomer Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingBusiness DevelopmentMarket Trend AnalysisSales Strategy DevelopmentExceeding Sales Targets

Soft Skills

Confident CommunicationRelationship BuildingSelf-MotivatedArticulate Presentation

Tools & Technologies

SalesforcePowerPointExcel

Industry Keywords

Paper SectorHygiene SectorCorporate SectorTrade ShowsClient Meetings

About the role

Key responsibilities & impact

Represent Sofidel at key marketing events including trade shows, seminars, and client meetings, championing our brand and solutions
Stay ahead of the competition by understanding market trends and proactively overcoming challenges with both new and existing clients
Identify and secure new business opportunities, expanding our presence in untapped markets
Analyse market data and sales forecasts to shape and support effective sales strategies
Build strong, lasting relationships with customers, becoming a trusted partner in their success
Collaborate with both internal teams and external stakeholders to deliver seamless customer experiences
Drive sales growth while ensuring the highest standards of product quality and customer care
Work closely with customers to understand their unique needs and demonstrate how Sofidel can help them achieve their goals
Provide regular reports and insights to the Country Sales Manager, highlighting key accounts, new business wins, and potential risks

Requirements

What you’ll need

A driven, self-motivated professional with a passion for sales and growth
A proven track record of exceeding sales targets and delivering consistent results
Confident, articulate, and professional communicator who builds trust with ease
Solid experience selling to the corporate sector, with a focus on solution-based selling
A natural business developer with the ability to identify, pursue, and close new opportunities
Strong background in B2B sales, ideally within competitive or fast-paced industries
Industry knowledge of the paper or hygiene sector is a strong advantage
Educated to degree level, preferably in a related field
Confident in using PowerPoint, Excel and Salesforce

Benefits

Comp & perks

Competitive salary + annual bonus
Company car and travel support
Private Health Insurance
Generous pension & Life Assurance (3x salary)
23 days holiday + bank holidays (rising to 25 days with tenure)
Remote working flexibility