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Conversion Rate Optimization (CRO) Specialist
sofatutorDeveloping and executing strategic A/B tests to boost subscription growth for EdTech platform. Collaborating with cross-functional teams to transform insights into measurable business results.
About the role
Key responsibilities & impact- Design and run A/B tests that directly impact subscription growth for one of the largest EdTech platforms in the German-speaking market
- Define and implement growth experiments across the entire funnel — from hypothesis through rollout and evaluation
- Maintain a clear experiment pipeline based on impact, effort, and learning value
- Work closely with design, development, and relevant stakeholders to translate testing concepts into high-quality experiments
- Use analytics, user research, competitive analysis, and best practices to identify opportunities and formulate strong hypotheses
- Share results, insights, and learnings from experiments transparently with the team and stakeholders to promote alignment and continuous improvement
Requirements
What you’ll need- At least 2–4+ years of experience in Conversion Rate Optimization (CRO), website optimization, or growth-oriented roles
- Proven track record designing and running experiments that delivered measurable business results (e.g., higher conversion rates, increased revenue)
- Experience in high-velocity testing environments and a drive to continuously increase experimentation speed without sacrificing quality or learning value
- Strong analytical skills and hands-on experience interpreting quantitative data using tools such as GA4, Amplitude, or Power BI
- Strong conceptual thinking, with the ability to structure and prioritize experiments aligned with strategic growth goals
- Solid knowledge of Figma or a comparable design tool is required; the ability to independently develop high-quality test concepts in multiple variants is also necessary
- Excellent communication skills in English to clearly convey insights and strategies to stakeholders across functions and seniority levels
- Experience with A/B testing tools (e.g., Convert), and ideally with additional research/UX tools such as Hotjar
- Excellent English skills (written and spoken)
- Desirable (not required): Strong German skills to better understand customer needs in the DACH market
Benefits
Comp & perks- Flexibility: flexible working hours, remote-first model, ability to work from within the EU for 180 days per year
- Mobile work: laptop, headset, monitor + €100 equipment allowance
- Mobility: subsidy for public transport tickets, Swapfiets bicycles
- Community: regular team events, remote or on-site in Berlin
- Volunteering & time off: two days per year for volunteering + days off on Christmas Eve and New Year's Eve
- Well-being: Urban Sports Club, gym memberships, access to Bloom
- Discounts: FutureBens, Corporate Benefits, discounts on the sofatutor product
- Flexible additional benefits: givve benefits card
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Conversion Rate Optimizationwebsite optimizationA/B testinganalyticsuser researchcompetitive analysisquantitative data interpretationconceptual thinkingexperiment designhigh-quality test concepts
Soft Skills
analytical skillscommunication skillsstrategic thinkingprioritizationcollaborationtransparencycontinuous improvementalignmentindependenceadaptability