Marketing Technology Automation Manager

SNHU Careers

. Collaborate with internal partners to understand their challenges and project requirements .

Posted 5/7/2026full-timeRemote • Alabama, Arizona, Florida, Hawaii, Idaho, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Mississippi, Missouri, Montana, New Hampshire, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, Wyoming • 🇺🇸 United StatesMid-LevelSenior💰 $77,794 - $124,491 per yearWebsite

Tech Stack

Tools & technologies

CloudJavaScriptSQL

About the role

Key responsibilities & impact

Collaborate with internal partners to understand their challenges and project requirements
Use insights to adapt and support student/prospect communications, with a focus on optimizing the student experience through relevance and personalization
Ensure the compatibility of applicable components for efficient operation and seamless integration within the marketing tech stack
Review marketing systems and operations to identify opportunities for improvement, and contribute to enhancements that support efficiency and streamlined daily work
Advance previously identified marketing automation initiatives, prioritizing work that improves student engagement and success
Apply hands-on experience in Journey development, automations, and SQL
Offer technical support and promote a cooperative environment toward the successful completion of projects
Verify and test the scalability and longevity of solutions, using an approach focused on identifying and addressing potential issues early
Monitor solutions and perform necessary maintenance operations for any related solutions
Document operationalization instructions, design specifications, and other related information
Maintain comprehensive records to support effective future reference and knowledge transfer
Foster learning and growth within the team
Stay up to date with industry trends and developments, to help promote a culture of learning and innovation within the team
Improve the student experience through the strategic use of marketing technology and engagement strategies
Manage continued adoption of Marketing Cloud and other tools within our marketing technology stack, ensuring that the platform remains an important tool in the marketing strategy
Attendance, punctuality, and reliability are essential functions of this role

Requirements

What you’ll need

5+ years of marketing automation experience, to include developing journeys in Salesforce Marketing Cloud
5+ years of experience managing marketing technology solutions such as system integrations and journeys
3+ years of CRM experience
5+ years of experience coding email and landing pages through use of HTML, SQL, & Ampscript
Bachelor's degree
Understanding of APIs and coding languages like JavaScript
Knowledge of dependencies across complex systems

Benefits

Comp & perks

High-quality, low-deductible medical insurance
Low to no-cost dental and vision plans
5 weeks of paid time off (plus almost a dozen paid holidays)
Employer-funded retirement
Free tuition program
Parental leave
Mental health and wellbeing resources

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing automationjourney developmentSQLHTMLAmpscriptJavaScriptsystem integrationsCRMemail codinglanding page coding

Soft Skills

collaborationcommunicationproblem-solvingtechnical supportteamworkadaptabilityattention to detaillearning and growthinnovationreliability

Certifications

Bachelor's degree