SMC Marketing Manager – B2B

Snap Inc.

Manager, SMC Marketing driving B2B growth strategy for Snap Inc. by leading high-impact marketing campaigns and collaboration across teams.

Posted 7/31/2026full-timeNew York City • California, New York, Washington • 🇺🇸 United StatesSeniorLead💰 $173,000 - $259,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B marketing strategies that drive lead generation, customer retention, and measurable business outcomes. Proven ability to lead high-performing teams and collaborate cross-functionally to optimize marketing campaigns and enhance advertiser engagement.

Highest-signal resume keywords

B2B Marketing StrategyLead GenerationMulti-Channel Campaign DevelopmentTeam LeadershipData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationGrowth MarketingPartner MarketingField MarketingCampaign ExecutionPerformance OptimizationCustomer RetentionSales EnablementIntegrated CampaignsMarket Insights

Soft Skills

Cross-Functional LeadershipCoachingStakeholder InfluenceAdaptabilityCommunication

Certifications & Qualifications

BS/BA Degree

Industry Keywords

Digital AdvertisingMediaAdvertiser AcquisitionEngagementRetention

About the role

Key responsibilities & impact

Shape and execute the marketing strategy that supports SMC’s global growth goals, with a focus on mid-market advertiser acquisition and retention.
Lead and develop a team of marketers responsible for building multi-channel B2B marketing strategy that drive high-quality leads and support pipeline growth.
Guide the team’s strategy, prioritization, and execution while raising the bar on program quality, creativity, and impact.
Partner closely with Growth and Sales to identify priority audiences, improve lead quality, and create programs that help teams engage prospects and convert them more effectively.
Develop and execute campaigns across events, partner marketing, sales enablement, paid media, and other B2B-facing channels.
Build marketing programs and messaging that clearly communicate Snap’s value proposition, ad products, and creative solutions to mid-market advertisers.
Collaborate with Growth, Partnerships, Product Marketing, Comms, and Creative to bring campaigns to market and ensure strong alignment across the funnel.
Help equip sales teams with the right narratives, materials, and campaign support to pitch Snap effectively and move advertisers from interest to action.
Use performance data and market insights to optimize campaigns, improve conversion, and inform future strategy.
Stay close to advertiser needs and industry trends to identify new opportunities to strengthen go-to-market programs and campaign effectiveness.

Requirements

What you’ll need

BS/BA degree or equivalent practical experience.
8+ years of experience in B2B marketing, demand generation, growth marketing, partner marketing, field marketing, or a related field.
2+ years of experience managing and developing high-performing teams.
Experience leading multi-channel marketing programs that support lead generation, pipeline development, and customer retention.
Proven track record of developing and executing thoughtful B2B marketing strategies and campaigns for global audiences, with a strong emphasis on measurable business outcomes.
Strong understanding of how to drive advertiser acquisition, engagement, and retention through multi-channel marketing programs.
Experience building integrated campaigns across channels such as events, partner marketing, sales enablement, paid media, and web.
Ability to work in close partnership with sales organizations and develop marketing programs that improve lead generation, lead quality, and conversion.
Strong cross-functional leadership skills and experience influencing stakeholders.
Experience translating data and performance insights into actionable recommendations that improve campaign strategy and execution.
Strong people management skills, with the ability to coach teams, set direction, and operate effectively in a fast-paced, ambiguous environment.
Experience in media, digital advertising, or a related industry is strongly preferred.

Benefits

Comp & perks

paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success!