Manager, Communications – Advertising, B2B

Snap Inc.

Advertising & B2B Communications Manager at Snap focusing on SMB narratives. Strengthening global communications around performance advertising solutions for small and medium-sized business advertisers.

Posted 7/22/2026full-timeLos Angeles • California, New York • 🇺🇸 United StatesSeniorLead💰 $157,000 - $235,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing communications strategies that enhance brand visibility and drive adoption among SMB and performance advertisers. Proficient in B2B marketing communications, thought leadership, and media strategy to effectively engage target audiences.

Highest-signal resume keywords

B2B Marketing CommunicationsPerformance Advertising StrategyThought Leadership DevelopmentMedia StrategyPublic Relations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Communications StrategyMessaging DevelopmentContent CreationMedia PitchingImpact Tracking

Soft Skills

CollaborationStorytellingExecutive VisibilitySpokesperson Preparation

Industry Keywords

SMB MarketingAdvertisingTechnologyPerformance MarketingCorporate Communications

About the role

Key responsibilities & impact

Develop and drive Snap’s SMB and performance advertising narrative, with a focus on increasing consideration and adoption of Snapchat among SMB marketers and broader performance advertisers.
Lead external communications for Snap’s SMB advertising business and related performance priorities, including messaging, media strategy, spokesperson preparation, executive visibility, and thought leadership.
Identify, pitch, and land stories across marketing, advertising, business, and technology media, including customer success stories, product launches, performance advertising narratives, and strategic stories that further Snap’s B2B narrative.
Support relevant product, agency, partnerships, and events communications where they strengthen Snap’s SMB, performance advertising, and broader revenue story.
Drive thought leadership opportunities and external content, including speaking engagements, LinkedIn content, media opportunities, podcasts, blog posts, case studies, and other owned and earned channels.
Partner with Sales, Marketing, Product Marketing, Measurement, and Creative Strategy teams to ensure messaging is consistent, differentiated, and tied to business priorities.
Track communications impact, including reach, frequency, and resonance of priority SMB and performance advertising messages with key audiences.

Requirements

What you’ll need

Bachelor’s degree or equivalent years of experience.
8+ years of experience in communications, public relations, corporate communications, marketing communications, or a related role.
Experience in B2B, advertising, technology, performance marketing, SMB, or related communications.

Benefits

Comp & perks

paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success!