Lead, SMC Marketing

Snap Inc.

Lead marketing content creation to drive revenue growth for Snap Inc's global Small and Medium Customers organization. Collaborate with cross-functional teams to innovate on content and improve engagement.

Posted 6/16/2026full-timeLos Angeles • California, New York, Washington • 🇺🇸 United StatesSenior💰 $142,000 - $214,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights
Own and develop customer centric content strategy that directly supports SMC’s global revenue programs
Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys
Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising
Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
Provide ideas to continuously uplevel internal- and external-facing sales enablement content

Requirements

What you’ll need

BS/BA degree or equivalent years of experience
8+ years experience in building and creating marketing content
Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results
Understanding of what type of education resonates for different audiences
Experience leading internal creative design and web development teams
High comfort with data driven decision making and ability to translate data into actionable content recommendations
Ability to adapt to changing priorities and is comfortable with ambiguity
Experience or familiarity in working with the media or digital advertising industry
Experience with tools Google Analytics and Figma is a plus

Benefits

Comp & perks

paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content strategymarketing content creationdata-driven decision makingaudience segmentationconversion rate optimizationcustomer insights analysiscreative strategy developmenteducational content creationcopywritingweb development

Soft Skills

leadershipadaptabilitycommunicationcollaborationproblem-solvingcreativitystrategic thinkingcustomer-centric mindsetinnovationproject management

Certifications

BS/BA degree