Manager, Consumer Marketing

Snap Inc.

Manager, Consumer Marketing to drive global product marketing communications at Snap. Fostering collaboration to enhance brand and product positioning globally.

Posted 6/9/2026full-timeLos Angeles • California, New York • 🇺🇸 United StatesSeniorLead💰 $173,000 - $259,000 per yearWebsite

About the role

Key responsibilities & impact

Create and execute Snap’s product and brand marketing strategy, positioning and programs which communicate Snap’s value proposition for consumers and businesses.
Develop a deep understanding of Snap's audience personas, mindsets, attitudes, values, and behaviors.
Develop highly creative, innovative consideration campaigns, narratives, success stories, thought leadership, industry partnerships across audiences.
Craft value propositions and messaging frameworks that are fueled by audience insights to capture new customers and sustain existing relationships.
Collaborate deeply with Product Marketing, Sales, Comms, Insights, Partnerships and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience.
Develop playbooks, toolkits, and frameworks to standardize how we market to and with our audiences worldwide.
Define success metrics, measure campaign performance, and continuously iterate based on insights.
Stay ahead of advertising trends, platforms, and community behaviors. Identify new opportunities to drive cultural relevance and differentiate Snap.

Requirements

What you’ll need

10+ years of experience in marketing, including 1+ years manager experience.
Experience building programs that resonate with business and consumer audiences—especially within Social Media and Technology.
Experience leading lifestyle and culture-driven activations, with a strong understanding of how to build marketing programs around emerging trends, real-time cultural moments, and the behaviors of next-generation consumers.
Proven strategic leader with the ability to anticipate challenges, synthesize complex inputs, and drive clear, high-impact decisions across functions and geographies.
Deep passion for the marketing and a forward-looking perspective on marketing technology.

Benefits

Comp & perks

paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingbrand marketingcampaign developmentaudience insightsmessaging frameworkssuccess metricscampaign performance measurementmarketing strategynarrative craftingprogram building

Soft Skills

strategic leadershipcollaborationcreativityinnovationcommunicationanticipation of challengessynthesis of complex inputsdecision makingrelationship managementcultural relevance