Senior Manager, eCommerce – Digital Marketing

Snap Inc.

Senior Manager leading digital sales and performance marketing for Snap's consumer hardware and wearable products. Collaborating on strategy with Product, Brand, and Analytics teams to enhance the digital brand experience.

Posted 5/8/2026full-timeLos Angeles • California, Illinois, New York • 🇺🇸 United StatesSenior💰 $209,000 - $313,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute the digital commerce strategy to drive awareness, consideration, and conversion across Snap’s hardware portfolio.
Manage and optimize all stages of the customer journey—from traffic acquisition (SEO/SEM, paid media, affiliate, social) to site experience and checkout conversion.
Lead mid- and lower-funnel paid media and search strategies across social channels, retail media, and emerging channels to maximize ROI.
Build and execute integrated SEO and SEM programs that strengthen brand visibility, drive qualified traffic, and improve organic performance.
Collaborate with Creative, Product, Insights, and Regional Marketing to ensure cohesive storytelling and alignment across campaigns and experiences.
Define KPIs, analyze data, and continuously test and iterate to improve digital performance and efficiency.
Lead experimentation (A/B testing, landing page optimization, UX enhancements) to improve purchase flow and retention.
Oversee media budgets and ensure spend is aligned to performance and growth objectives.
Track emerging digital commerce technologies, tools, and consumer behaviors across AR/VR/XR and wearable tech ecosystems.

Requirements

What you’ll need

12+ years of experience in eCommerce, digital marketing, or performance growth roles
2+ years leading teams or managing cross-functional workstreams
Deep expertise in SEO/SEM, paid media, analytics, CRO, and media attribution
Proven track record driving measurable revenue growth through DTC (Direct-to-Consumer) channels
Strong analytical mindset with experience managing large-scale budgets and using data to drive decision-making
Familiarity with leading ecommerce platforms (Shopify, BigCommerce, Salesforce Commerce Cloud, etc.).

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOSEMpaid mediaanalyticsCROmedia attributionA/B testinglanding page optimizationUX enhancementsdigital commerce strategy

Soft Skills

analytical mindsetleadershipcollaborationdecision-makingstorytelling