Marketing and Growth Executive – Casino
Betclic Group
Senior Director, Channel Marketing
Snap Inc.
full-time
Posted on:
Location Type: Office
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $258,000 - $455,000 per year
Job Level
Senior
About the role
- Lead large-scale channel marketing programs to drive customer acquisition, conversion, and revenue growth across owned and off-platform channels
- Define overall channel marketing strategy aligned with company goals and growth targets across consumer, business, developer and creator audiences
- Plan, execute, and optimize owned channels and paid media campaigns across channels
- Build, mentor, and lead a high-performing team of marketers, channel specialists, and media strategists
- Set clear goals and KPIs, fostering an AI/data-driven and performance-oriented culture
- Oversee campaign reporting, testing frameworks, and performance dashboards in collaboration with analytics and product growth teams
- Identify and test new acquisition channels, tools, and technologies
- Create, build and grow Snap owned channels (web, social, CRM) across all audiences
- Partner with senior leaders and cross-functional teams (Insights, Creative Strategy, Product, Product Marketing, Comms, Marketing Science, and Sales)
- Collaborate with marketing leaders around the world to build and localize global programs and share best practices
Requirements
- Bachelor's degree or equivalent marketing experience
- 20 years of experience in a marketing role
- 10 years of experience leading teams which operate cross-functionally
- Deep expertise across paid search, paid social, mobile, web, CRM
- Proven success managing large-scale budgets and delivering measurable business impact
- Strong understanding of marketing attribution, customer segmentation, and conversion rate optimization
- Proficiency in analytics tools (e.g., Google Analytics, Looker, Amplitude) and marketing platforms (e.g., Google Ads, Meta Ads Manager, TikTok, DSPs)
- Experience with marketing automation, CRM systems (e.g., Salesforce, HubSpot), and pixel/tag management tools
- Strong leadership, communication, and organizational skills
- Comfortable presenting to executive leadership and stakeholders
- Experience in regional or global marketing roles
- Marketing experience at a digital platform, app, or media company
- Proven track record of developing and bringing strong creative campaigns to market
- A passion for Snapchat!
Benefits
- paid parental leave
- comprehensive medical coverage
- emotional and mental health support programs
- compensation packages that let you share in Snap’s long-term success (eligible for equity in the form of RSUs)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
channel marketingcustomer acquisitionconversion rate optimizationmarketing attributionpaid searchpaid socialmobile marketingweb marketingCRMbudget management
Soft skills
leadershipcommunicationorganizational skillsteam buildinggoal settingcollaborationmentoringpresentation skillsperformance-oriented culturecross-functional teamwork
Certifications
Bachelor's degree in marketing or equivalent experience
