Lead, eCommerce, Lifecycle Marketing

Snap Inc.

Lead, eCommerce, Lifecycle Marketing driving customer engagement for Snap's consumer hardware. Overseeing lifecycle strategies across owned channels to enhance user retention and lifetime value.

Posted 4/15/2026full-timeLos Angeles • California, New York • 🇺🇸 United StatesSenior💰 $142,000 - $214,000 per yearWebsite

About the role

Key responsibilities & impact

Lead CRM & lifecycle strategy for Snap’s consumer hardware
Design full-funnel lifecycle journeys
Own segmentation and targeting based on behaviors
Develop a robust experimentation agenda
Partner with Brand and Product teams
Collaborate with Creative, Brand, and Regional Marketing
Define and own CRM KPIs
Manage day-to-day campaign operations
Shepherd privacy- and trust- forward practices in CRM

Requirements

What you’ll need

8+ years of experience in CRM, lifecycle, retention, or growth marketing roles
Proven ability to combine creativity with analytics
Highly collaborative operator who can influence and align cross-functional partners
Analytical and hypothesis-driven mindset
Strong communication and storytelling skills
Comfort operating in a fast-paced, ambiguous environment
Deep experience with email and push marketing
Hands-on experience with experimentation and optimization
Proficiency with CRM and analytics platforms
Strong quantitative skills

Benefits

Comp & perks

paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMlifecycle marketingretention marketinggrowth marketingemail marketingpush marketingexperimentationoptimizationanalytics

Soft Skills

creativityanalytical mindsetcollaborationinfluencecommunicationstorytellingadaptability