Growth Marketing

• Own Snap’s global advertiser acquisition strategy, driving growth across both small and mid-sized advertisers through a combination of performance marketing and ABM initiatives.
• Develop and scale ABM programs — define account segmentation, intent data strategy, and campaign architecture to identify and convert high-value advertisers in partnership with BD.
• Oversee scaled digital acquisition programs (SEM, Display, SEO, CRO, and organic growth) to efficiently acquire small business advertisers and optimize for ROI.
• Create seamless acquisition-to-nurture journeys by partnering with BD and Sales Programs, ensuring smooth handoffs between marketing, sales, and activation teams.
• Collaborate with Product, Data Science, and Web teams to design conversion-optimized advertiser experiences tailored to different segments and maturity levels.
• Implement robust measurement and attribution frameworks to evaluate marketing effectiveness across both self-serve and ABM-driven channels.
• Identify and test emerging growth levers, including intent-based data tools, targeted placements in relevant industry publications, and new acquisition platforms.
• Lead and mentor a high-performing team, fostering a culture of experimentation, accountability, and measurable impact.

Senior Manager, SMC Advertiser Growth

Growth Marketing Manager

Postal1

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