Lead, Global Business Marketing Marcomms
Snap Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California, Illinois, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $142,000 - $214,000 per year
Job Level
Senior
About the role
- Create and execute Snap’s product and brand marketing strategy, positioning and programs which communicate Snap’s value proposition for global businesses.
- Develop a deep understanding of Snap's audience personas, mindsets, attitudes, values, and behaviors across products and industries.
- Develop highly creative, innovative brand and growth campaigns, narratives, success stories, thought leadership, industry partnerships, workshops, and events (virtual, and in-person) across all our audiences.
- Craft value propositions and messaging frameworks that are fueled by audience insights to capture new customers and sustain existing relationships.
- Partner Across Snap: Collaborate deeply with Product Marketing, Sales, Comms, Insights, Partnerships and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience.
- Drive Global Consistency: Develop playbooks, toolkits, and frameworks to standardize how we market to and with businesses worldwide.
- Measure, Optimize, Scale: Define success metrics, measure campaign performance, and continuously iterate based on insights.
- Bring a test-and-learn mindset to everything we do.
- Lead with Innovation: Stay ahead of advertising trends, platforms, and community behaviors. Identify new opportunities to drive cultural relevance and differentiate Snap marketing solutions.
Requirements
- 8+ years of experience in marketing, including 4 years focused on business marketing or tech platform marketing.
- Experience building programs that resonate with business audiences — especially within advertising technology.
- Proven strategic leader with the ability to anticipate challenges, synthesize complex inputs, and drive clear, high-impact decisions across functions and geographies.
- Deep passion for the marketing and a forward-looking perspective on marketing technology.
Benefits
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap’s long-term success
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategybrand marketingcampaign developmentvalue propositionmessaging frameworkssuccess metricscampaign performance measurementaudience insightsprogram developmentadvertising technology
Soft skills
strategic leadershipcollaborationinnovationproblem-solvingcommunicationcreativityadaptabilitydecision-makinginsight synthesiscultural relevance