Lead, SMC Marketing – ABM Growth Strategy

Snap Inc.

ABM growth strategist building Medium advertiser pipeline for Snap Inc., the technology company behind Snapchat and other digital services. Designing demand-generation programs, testing channels, and scaling qualified-account growth.

Posted 9/10/2026full-timeNew York City • California, New York, Texas, Washington • 🇺🇸 United StatesSenior💰 $121,000 - $214,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Demand Generation and Account-Based Marketing (ABM), with a strong focus on multichannel strategies, pipeline forecasting, and performance measurement. Proven ability to lead cross-functional teams and drive successful marketing initiatives that align with business development goals.

Highest-signal resume keywords

B2B Demand GenerationAccount-Based Marketing (ABM)Pipeline ForecastingCross-Functional LeadershipExperimentation and Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Funnel ManagementQuarterly Pipeline ForecastingTest DesignHypothesis DevelopmentAttribution ExpertiseAccount QualificationLead-to-Account MatchingBuyer ResearchInvestment PlanningScenario Planning

Soft Skills

Analytical SkillsCommunication SkillsInfluencing SkillsLeadership Skills

Tools & Technologies

CRMMarketing Automation

Industry Keywords

Marketing Qualified Accounts (MQAs)Demand ChannelsBuyer FitAccount TieringBuying-Group Mapping

About the role

Key responsibilities & impact

Translate BD pipeline goals into quarterly forecasts for Marketing Qualified Accounts (MQAs) and pipeline
Provide investment recommendations by industry and region
Develop new sources to acquire qualified Medium advertisers through publishers, communities, newsletters, podcasts, agencies, partners, and events
Design 1:many, 1:few, and 1:1 ABM outreach and activation plays
Define target audiences, content or experiences, and desired outcomes for each ABM play
Drive cross-functional delivery by establishing briefs, ownership, timelines, and dependencies
Align Content, Paid Acquisition, Events, Growth, Design, Lifecycle Marketing, BD Strategy, and BD through launch
Own the testing roadmap for audiences, demand sources, messages, offers, and experiences
Define test hypotheses and success measures and scale successful tests into repeatable ABM plays
Lead closed-loop partnerships with Lifecycle Marketing, Growth, BD Strategy, and BD
Define context and next steps for qualified accounts and use BD outcomes to improve targeting and ABM plays
Own MQA volume, BD acceptance rate, completed BD meetings, and sourced pipeline outcomes
Measure performance and recommend which ABM plays to scale or improve

Requirements

What you’ll need

BS/BA degree or equivalent years of experience
8+ years experience in B2B Marketing
5+ years building B2B demand generation or ABM in high growth environment
Multichannel ABM experience generating qualified accounts and pipeline
Strong experimentation, measurement, and attribution expertise
Deep knowledge of B2B demand generation and account-based marketing, including ideal customer profiles, target-account selection, account tiering, buying-group mapping, and 1:many, 1:few, and 1:1 program design
Strong analytical skills, including marketing funnel management, quarterly pipeline forecasting, scenario planning, and translating pipeline goals into MQA targets, sourced pipeline, and investment requirements
Experience identifying and evaluating new demand channels and partnerships based on buyer fit, qualified reach, cost, operational effort, and pipeline potential
Strong experimentation and measurement discipline, including hypothesis development, test design, success metrics, maturity windows, attribution limits, and distinctions among engagement, attributed pipeline, and causal impact
Excellent cross-functional leadership and communication skills, with ability to turn strategy into priorities, briefs, ownership, timelines, decisions, and tradeoffs while influencing teams without direct authority
Working knowledge of sales operations and processes, including account qualification, lead-to-account matching, CRM and marketing automation, source and stage definitions, contextual BD handoffs, and closed-loop reporting
Strong account and buyer research skills, translating customer needs, objections, and behavior into relevant offers and experiences
Preferred: experience testing new demand channels and partnerships
Preferred: strong CRM, forecasting, and investment planning skills
Preferred: cross-functional leadership across Marketing, Growth, RevOps, and BD

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Equity in the form of RSUs