Brand Manager

• Lead strategic development, production, and deployment of multi-channel brand campaigns for the Skydance Games portfolio of games across all global regions.
• Lead asset creation and consumer branding initiatives, collaborating with multiple agency partners, studio, and publishing partners.
• Develop differentiated product marketing strategies (including vision, goals, roadmap, and prioritization) for several games and multiple platforms.
• Provide marketing insights and guidance to game teams, advocating for the results of publishing activity and contributing positively to team culture.
• Ensure all marketing programs are aligned with goals, target audience, and core brand strategy for the game and aligned to company vision.
• Guide successful execution of campaigns and initiatives pushing to improve the standards for marketing across our industry.
• Set strategic objectives for game marketing efforts, work with partner teams to develop measurement plans, guide marketing research, and improve knowledge of target audiences and their preferences.
• Liaise expertly between game & publishing disciplines, promoting successful outcomes through close collaboration and partnership
• Be a strong voice in product strategy; advise on market potential, optimal pricing, distribution channels, and launch sequencing for all games.
• Build relationships and create understanding between senior leaders to contribute to agreement on product priorities, discipline standards, and career growth.

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