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About the role
Key responsibilities & impact- Lead digital optimisation across Sky Business platforms, owning the A/B testing framework, experimentation backlog, and CRO roadmap
- Use analytics and insight tools to identify opportunities, delivering data-led recommendations to improve traffic, engagement, and conversion
- Manage and optimise onsite journeys, content, and funnels to enhance customer experience (CX) and performance
- Collaborate with cross-functional teams (UX/UI, developers, product, marketing) to deliver measurable improvements in web performance
- Translate experimentation outcomes into clear recommendations, including impacts to SEO, paid media, and campaign effectiveness
- Champion a data-driven culture by evangelising analytics tools and ensuring tracking accuracy, including consent and privacy considerations
Requirements
What you’ll need- Proven experience in digital analytics, CRO, and optimisation (typically 5+ years in a similar role)
- Strong hands-on experience with tools such as Google Analytics, Adobe Analytics, GTM, and A/B testing platforms (e.g. Optimizely)
- Demonstrated ability to turn data into actionable insight, driving measurable improvements in conversion and engagement
- Solid understanding of SEO, paid media, digital marketing performance, and customer journey optimisation
- Experience working with developers, UX/UI teams, and presenting insights to stakeholders at all levels
- Excellent analytical, communication, and stakeholder management skills, with strong organisation and problem-solving capability
Benefits
Comp & perks- Free Sky TV or NOW package , including Sky Sports and Sky Cinema
- Pension package with up to 9% employer contribution
- Private healthcare with mental health support
- Aviva Digital GP and dental insurance
- Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
- Sharesave and Tech schemes
- A range of Sky VIP rewards and experiences
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital analyticsCROA/B testingSEOpaid mediacustomer journey optimisationdata-driven recommendationsconversion improvementengagement improvementanalytics insight
Soft Skills
analytical skillscommunication skillsstakeholder managementorganisation skillsproblem-solving skills