Senior Marketing Manager, Digital Brand Media

Sky Betting & Gaming

Senior Marketing Manager leading digital brand media for Fanatics’ online sportsbook and casino businesses. Managing paid media, agency partners, measurement, optimization, and growth reporting across major platforms.

Posted 8/4/2026full-timeRemote • Colorado, New York • 🇺🇸 United StatesSenior💰 $133,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategy, execution, and performance measurement, with a strong focus on brand media investment and campaign optimization. Proven ability to manage vendor relationships and deliver measurable results in the sports betting and gaming industry.

Highest-signal resume keywords

Digital Marketing ExpertiseCampaign Reporting and Performance AnalysisVendor/Media Partner Relationship ManagementSports Betting and Gaming Industry KnowledgeStrong Presentation Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Brand Media StrategyKPI DevelopmentDemand GenerationCampaign OptimizationMeasurement FrameworksAnalytical SkillsBudget Allocation StrategiesIncrementality TestingMedia ReportingTesting Roadmaps

Soft Skills

Detail-OrientedDeadline-FocusedObservantAdaptableInnovative

Tools & Technologies

GoogleMetaTwitter/XSnapchatProgrammatic DSPsMediaMathThe Trade DeskYahooSavantaKantar

Certifications & Qualifications

Bachelor Qualification in MarketingBachelor Qualification in Business

Industry Keywords

Digital Media InvestmentBrand PositioningCross-Functional Digital OpportunitiesSports PartnershipsMarket Share

About the role

Key responsibilities & impact

Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino
Develop channel-level targets and KPIs with Marketing and broader business stakeholders
Manage and optimize brand media investment across paid social, OLV, CTV, display, programmatic, and digital audio
Drive scalable demand generation and strong brand positioning throughout the funnel
Align performance to brand lift, brand health, download share, market share, and incremental growth metrics
Lead end-to-end campaign reporting, monthly performance readouts, and executive presentations
Manage agency partners for high-quality execution, optimization, and brand consistency
Maintain relationships with Meta, Snap, X, TikTok, Google, and DSP platform partners
Support digital activation and amplification of major sports partnerships
Identify cross-functional digital opportunities supporting business objectives
Drive innovation through testing roadmaps and emerging-channel experimentation
Partner on incrementality testing, MMM insights, and budget allocation strategies
Enhance measurement frameworks, media reporting, and marketing technology
Align reporting across data sources to communicate short- and long-term growth

Requirements

What you’ll need

7+ years’ experience in a related role
Bachelor qualification in marketing and/or business
Digital marketing expertise and strong vendor/media partner relationships
Strong knowledge of Google, Meta, Twitter/X, Snapchat, programmatic DSPs, MediaMath, The Trade Desk, and Yahoo
Strong presentation skills across internal and external stakeholders
Expertise with Savanta, Lucid, DISQO, and Kantar brand measurement partners
Strong analytical skills and ability to relate results to business objectives
Track record of delivering successful campaigns on time with measurable results
Extensive sports betting and gaming industry knowledge preferred
Detail-oriented, deadline-focused, observant, adaptable, and innovative
Must be open to occasional travel to Fanatics offices in New York City and Denver and other locations for conferences, events, meetings, and team-building activities

Benefits

Comp & perks

Base salary of $133,000–$200,000 USD
Bonus compensation mentioned as part of compensation
Full-time employment
Remote work arrangement
Benefits information provided at https://benefitsatfanatics.com/
Potential Launching into Better: LIVE multi-day cultural immersion in New York City for full-time, non-seasonal hires
Team-building activities, conferences, events, and meetings