Senior Director, CRM & Ecosystem Operations

Sky Betting & Gaming

Lead the strategy and execution for CRM across Fanatics' digital sports platform. Drive engagement and revenue through lifecycle marketing and collaborative teamwork.

Posted 7/27/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $250,000 - $270,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM, Lifecycle Marketing, and Growth strategies, with a strong focus on multi-channel execution and data-driven decision-making. Proven ability to lead high-performing teams and drive engagement and monetization in fast-paced environments, particularly within the sports and gaming sectors.

Highest-signal resume keywords

CRM Platforms ExpertiseLifecycle Marketing StrategyTeam LeadershipAnalytical FluencyMulti-Channel Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingSegmentation FrameworksPersonalization FrameworksEngagement ProgramsRetention ProgramsTesting and ExperimentationCampaign OperationsData AnalysisRevenue GenerationOperating Model Development

Soft Skills

Clear CommunicationInfluencing Senior Stakeholders

Industry Keywords

Fan EngagementSports MarketingGaming ProductsHigh-Velocity EnvironmentsPromotional Operations

About the role

Key responsibilities & impact

Lead the strategy, systems, and execution engine that drives lifecycle marketing, promotional operations, and free-to-play engagement across the Fanatics App and the broader Fanatics Ecosystem team.
Own the operating model that powers how we communicate with fans, activate them across verticals, and translate live sports moments into daily engagement and revenue.
Lead a multi-disciplinary team spanning CRM, campaign operations, and game/content operations, partnering closely with Product, Analytics, Commercial, Marketing, and Engineering.
Define and lead lifecycle marketing strategy across email, push, in-app, and emerging channels.
Build scalable segmentation and personalization frameworks leveraging ecosystem data.
Drive activation, engagement, monetization, and retention programs.
Establish a robust testing and experimentation roadmap.
Oversee daily contest operations aligned to the sports calendar.

Requirements

What you’ll need

10+ years in CRM, Lifecycle Marketing, Growth, or Marketing Operations
5+ years leading high-performing teams
Deep expertise in CRM platforms and multi-channel execution
Strong analytical fluency (segmentation, experimentation, LTV analysis)
Experience operating in high-velocity, live-content or sports environments preferred
Track record of building scalable operating systems, not just campaigns
Clear communicator comfortable influencing senior stakeholders
Passion for sports, gaming, or fan-driven products is strongly preferred.

Benefits

Comp & perks

For information about our benefits, please visit https://benefitsatfanatics.com/