Head of Business Marketing

skillventory - A Leading Talent Research Firm

Head of Business Marketing at Fidelity, responsible for leading integrated marketing strategies with business goals. Collaborating with diverse teams to enhance customer engagement and retention across channels.

Posted 6/23/2026full-timeBoston • Massachusetts, Rhode Island • 🇺🇸 United StatesLead💰 $185,000 - $400,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the Business Marketing function as the central point of accountability for integrating business and marketing priorities
Develop and execute comprehensive marketing plans and programs that align to business objectives and deliver measurable results
Work in close collaboration with business leaders across product and segment teams to ensure marketing strategies are tightly connected to business goals, customer needs, and growth priorities
Drive alignment across strategy, planning, and execution to create consistent, high-impact outcomes
Evolve an audience-first messaging strategy across the Fidelity consumer portfolio
Orchestrate integrated marketing across paid, owned, and earned channels to support customer acquisition, retention, engagement, and loyalty
Define how offerings are positioned and brought to market across customer segments and lifecycle stages
Guide the development of strategic and creative work, and ensure coordinated execution across all marketing touchpoints
Lead and develop a high-performing team, including a direct report responsible for overseeing the strategy and development of the firm’s loyalty program

Requirements

What you’ll need

15+ years of progressive marketing experience, with demonstrated success leading integrated, multi-channel marketing (paid, owned, and earned) in complex organizations
Proven marketing leader with strong experience owning end-to-end marketing strategy, planning, and execution aligned to business goals
Strong strategic thinker with the ability to translate business objectives, performance insights, and customer needs into actionable marketing programs
Experienced people leader who builds, coaches, and develops high-performing teams with clear accountability and growth focus
Demonstrated ability to build trusted partnerships and collaborate effectively across business, product, and segment leadership teams
Deep understanding of customer insights, research, and analytics, with an ability to apply data to inform decisions and optimize performance
Track record of delivering customer-centric experiences that drive acquisition, engagement, retention, and loyalty, ideally within financial services or similarly complex industries
Strong cross-functional leadership skills, with the ability to influence and align stakeholders across marketing, product, analytics, and senior executive levels
Excellent communication skills, with the ability to clearly structure recommendations, influence decisions, and present to executive audiences
Authentic and inclusive leader who fosters innovation, continuous learning, and a culture of collaboration and results

Benefits

Comp & perks

comprehensive health care coverage and emotional well-being support
market-leading retirement
generous paid time off and parental leave
charitable giving employee match program
educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated marketingmulti-channel marketingmarketing strategymarketing planningcustomer insightsdata analyticscustomer acquisitioncustomer retentioncustomer engagementloyalty program development

Soft Skills

strategic thinkingpeople leadershipcollaborationcommunicationinfluencecoachingteam developmentpartnership buildinginnovationresults orientation