Director, Employer Marketing – Financial Help & Advice

skillventory - A Leading Talent Research Firm

Director leading B2B marketing strategy for Fidelity's financial help and advice solutions. Driving awareness, adoption, and advocacy for Workplace Investing and Personalized Planning & Advice products.

Posted 6/10/2026full-timeBoston • Massachusetts, Rhode Island, Texas • 🇺🇸 United StatesLead💰 $103,000 - $211,000 per yearWebsite

About the role

Key responsibilities & impact

Drive the overall B2B marketing strategy and plan for this part of the business; plan alongside our broader WI marketing team, the product partners, and the client engagement group to evangelize our plans and ensure proper prioritization across the business each quarter
Function as a subject matter expert to translate PP&A business goals to sound marketing practices; work across WI marketing to ensure collaboration & alignment
Build compelling stories and journeys to demonstrate to Plan Sponsor clients and their employees how this product can contribute to their company’s goals and employee’s satisfaction
Lead product positioning, value prop creation, and content strategy
Partner with our digital channel, performance marketing and web teams to design, test and evolve creative lead gen and lead nurturing tactics; Conceptualize and execute multi-channel B2B campaigns, ensuring the alignment of communications and messaging across all channels
Partner with Product and Organizational Readiness to execute go-to-market strategies
Partner with product, sales and relationship management teams to craft supporting collateral that best position these products to clients and prospects
Identify, analyze, and report on success metrics and quickly pivot based on results; Drive client engagement and retention by delivering on strategies that reinforce product value across consultants, existing PP&A clients, and client-facing teams
Support your direct reports’ efforts as well as work across the Financial Help & Advice team, as needed, to drive positive business outcomes and successful marketing efforts

Requirements

What you’ll need

10+ years of successfully developing and driving multiple B2B marketing initiatives and campaigns with large cross-functional teams
Bachelor’s degree; MBA preferred
Experience crafting B2B marketing narratives: ability to develop coordinated communication plans and messaging approaches for complex, multi-faceted, innovative approaches for campaigns/programs
Expert in marketing program strategy: ability to assess, recommend, build, and execute on multi-channel B2B campaigns and promotions
Strong project management skills and ability to work independently: continually advance projects across multiple platforms, channels, and partner organizations
Demonstrated relationship leadership and influencing skills: ability to actively collaborate with business partners to understand client needs, identify strategic opportunities, and successfully implement comprehensive programs
Full understanding of how to consult on/shape business partner questions/hypotheses and advise on potential marketing efforts and develop a comprehensive multi-channel marketing plan
Background in solving unexpected challenges and changes in marketing strategy or campaign direction
A digital-first, data-driven approach, with the ability to analyze data & performance metrics and identify trends, insights, and areas of improvement to inform marketing strategy
Demonstrated strong people leadership skills / manager effectiveness in previously leading direct reports; offered support & guidance for associates through active listening, coaching, and consistent interactions to meet their individual goals and drive business impact

Benefits

Comp & perks

comprehensive health care coverage and emotional well-being support
market-leading retirement
generous paid time off and parental leave
charitable giving employee match program
educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingmarketing program strategymulti-channel campaignscontent strategylead generation tacticsdata analysisperformance metricsproject managementcommunication plansvalue proposition creation

Soft Skills

relationship leadershipinfluencing skillscollaborationproblem-solvingindependent workcoachingactive listeningstrategic thinkingadaptabilitypeople leadership

Certifications

Bachelor's degreeMBA