skillventory - A Leading Talent Research Firm

Senior Marketing Manager – Employer & Advisor Marketing

skillventory - A Leading Talent Research Firm

full-time

Posted on:

Location Type: Hybrid

Location: Kentucky • New Hampshire • United States

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Job Level

Senior

About the role

  • Partner closely with a wide network of cross-function internal partners and business stakeholders to support the business’ growth and retention objectives
  • Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Craft compelling stories and journeys using data to demonstrate to Plan Sponsor clients and their employees how these products can contribute to their company’s goals and employee’s satisfaction
  • Identify, analyze, and report on success metrics and quickly pivot based on results
  • Partner with sales and relationship management teams to craft collateral that best position these products to clients and prospects
  • Partner with our digital channel, performance marketing and web teams to design, test and evolve creative lead gen and lead nurturing tactics
  • Working in partnership with the creative team, develop a holistic, overarching creative brief that captures the insights, competitive advantage and single-minded idea that provides direction to the creative team to meet objectives for advertising and other public facing communications
  • Understand and apply legal/fiduciary standards and pending regulatory and legislative considerations that may impact business objectives, while monitoring the competitive market and ever-changing financial environment and outlook
  • Support primary business area efforts while also having the ability to flex effort, as needed

Requirements

  • 7 years of successfully developing and driving multiple B2B marketing initiatives and campaigns with large cross-functional teams
  • Bachelor’s degree, advanced degree preferred
  • Strong project management skills and ability to work independently to advance projects across multiple platforms, channels, and partner organizations
  • Outstanding relationship-building skills with business area, marketing, sales, and relationship management stakeholders
  • A digital-first, data-driven approach, with the ability to analyze data and performance metrics and identify trends, insights, and areas of improvement to inform marketing strategy
Benefits
  • Health insurance
  • 401(k) matching
  • Professional development opportunities
  • Paid time off
  • Hybrid working arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingmulti-channel campaignsdata analysissuccess metricslead generation tacticscreative brief developmentproject management
Soft Skills
relationship-buildingindependent workcross-functional collaborationcommunicationflexibility
Certifications
Bachelor’s degreeadvanced degree