Senior Marketing Manager – Employer & Advisor Marketing

skillventory - A Leading Talent Research Firm

Senior Marketing Manager leading B2B marketing initiatives for Fidelity Investments. Collaborating with cross-functional teams to develop multi-channel campaigns and support growth and retention objectives.

Posted 4/15/2026full-timeKentucky, New Hampshire, Rhode Island, Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Partner closely with a wide network of cross-function internal partners and business stakeholders to support the business’ growth and retention objectives
Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Craft compelling stories and journeys using data to demonstrate to Plan Sponsor clients and their employees how these products can contribute to their company’s goals and employee’s satisfaction
Identify, analyze, and report on success metrics and quickly pivot based on results
Partner with sales and relationship management teams to craft collateral that best position these products to clients and prospects
Partner with our digital channel, performance marketing and web teams to design, test and evolve creative lead gen and lead nurturing tactics
Working in partnership with the creative team, develop a holistic, overarching creative brief that captures the insights, competitive advantage and single-minded idea that provides direction to the creative team to meet objectives for advertising and other public facing communications
Understand and apply legal/fiduciary standards and pending regulatory and legislative considerations that may impact business objectives, while monitoring the competitive market and ever-changing financial environment and outlook
Support primary business area efforts while also having the ability to flex effort, as needed

Requirements

What you’ll need

7 years of successfully developing and driving multiple B2B marketing initiatives and campaigns with large cross-functional teams
Bachelor’s degree, advanced degree preferred
Strong project management skills and ability to work independently to advance projects across multiple platforms, channels, and partner organizations
Outstanding relationship-building skills with business area, marketing, sales, and relationship management stakeholders
A digital-first, data-driven approach, with the ability to analyze data and performance metrics and identify trends, insights, and areas of improvement to inform marketing strategy

Benefits

Comp & perks

Health insurance
401(k) matching
Professional development opportunities
Paid time off
Hybrid working arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingmulti-channel campaignsdata analysissuccess metricslead generation tacticscreative brief developmentproject management

Soft Skills

relationship-buildingindependent workcross-functional collaborationcommunicationflexibility

Certifications

Bachelor’s degreeadvanced degree