Sittercity

Director, Growth Marketing

Sittercity

full-time

Posted on:

Location Type: Remote

Location: Remote • Colorado, Florida, Illinois, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Oregon, Texas, Vermont, Washington, Wisconsin • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $140,000 - $160,000 per year

Job Level

Lead

Tech Stack

Tableau

About the role

  • Develop and execute an integrated revenue growth strategy, supporting both B2B2E partnerships and DTC marketplace growth.
  • Translate company goals into channel-specific and segment-specific growth plans, prioritizing levers with the highest revenue impact.
  • Partner with cross-functional leaders (Product, Corporate, Engineering, BI, Operations) to improve conversion rates, user activation, and long-term value across the lifecycle of a user.
  • Establish growth forecasting, modeling, and KPIs aligned to revenue targets.
  • Lead omni-channel acquisition strategies across paid, organic, partnership, and content-driven channels.
  • Manage and evolve paid media programs (Google, Meta, social, programmatic, OTT,etc.) as part of a broader growth ecosystem—not the sole focus.
  • Build lifecycle and CRM strategies that move prospects and users through the acquisition, onboarding, engagement, and retention funnels across both B2B2E and DTC audiences.
  • Drive SEO and earned media opportunities for scalable growth and efficient brand awareness.
  • Develop and implement experimentation roadmaps, A/B and multivariate testing across channels, messaging, landing pages, and onboarding experiences.
  • Partner closely with analytics to refine attribution, forecasting, and performance measurement across segments and channels.
  • Monitor performance, derive insights, and translate them into data-backed decisions that improve efficiency and scale sustainable growth.
  • Own budgeting, pacing, and channel ROI, ensuring investments align with long-term revenue goals.
  • Work with Product and Engineering to create intuitive, high-converting user flows and impactful in-product growth moments.
  • Collaborate with Brand, Creative, and Communications teams to develop compelling narratives, value propositions, and content that resonate across audiences.
  • Provide real-time creative feedback rooted in insights and testing results.
  • Build and mentor a high-performing growth team—including channel specialists, lifecycle experts, and external agencies—raising the bar for analytical and strategic capability.
  • Promote a culture of curiosity, experimentation, and continuous improvement.
  • Recruit and lead a team of skilled performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field; MBA or relevant certifications (Google Ads, Facebook Blueprint) are a plus.
  • 7-10 years of experience in performance marketing across paid, earned and owned channels, with a proven track record of managing and scaling profitable campaigns.
  • Hands on experience with Google Ads, Meta, paid and organic social, as well as demand gen tactics such as SEO/AEO with a focus on DTC e-commerce
  • Experience managing lifecycle programs.
  • Deep familiarity with digital marketing and customer acquisition metrics and attribution including LTV, CAC/CPA, CPC, CPM, and ROAS optimizing for improving profitability.
  • Strong analytical skills with the ability to interpret complex data and turn insights into strategies.
  • Experience managing multi-channel ad budgets and optimizing for KPIs such as ROAS, CPA, CTR, and CVR.
  • Knowledge of digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and data visualization tools (Tableau, Looker, etc.).
  • A collaborative, results-oriented mindset, able to work effectively with cross-functional teams.
  • Exceptional, people first leader, able to coach teams to be their best.
  • Familiarity with the childcare or family services industry is a plus but not required.
  • Experience effectively leading cross-functional teams and creating alignment for revenue impact.
Benefits
  • medical insurance
  • dental insurance
  • vision insurance
  • 401(k) retirement plan
  • life insurance
  • long-term disability insurance
  • short-term disability insurance
  • ten days of paid sick time per year
  • fifteen days of paid vacation time per year
  • six weeks of paid parental leave (after twelve months of service)
  • 9 paid holidays annually

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingSEOA/B testingmultivariate testinglifecycle managementdata analysiscampaign managementrevenue forecastinguser activationconversion rate optimization
Soft skills
collaborationleadershipanalytical thinkingstrategic thinkingcoachingresults-oriented mindsetcuriosityexperimentationcommunicationmentoring
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessMBAGoogle Ads certificationFacebook Blueprint certification