VP of Marketing

Sidecar Health

Vice President of Marketing leading B2B growth strategies for Sidecar Health. Focusing on demand generation, paid media, and team leadership in a mission-driven environment.

Posted 5/26/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own end-to-end B2B demand generation strategy — from awareness through pipeline creation — across broker, consultant, and employer segments
Design and operate a content-driven ABM engine that targets high-value accounts with precision and scale
Build and manage a full ABM tech stack including intent data, account scoring, personalization, and orchestration tools
Partner closely with Sales and SDR leadership to ensure marketing programs translate directly into pipeline and revenue
Lead paid media strategy and execution across digital display, SEM, CTV, LinkedIn, and programmatic
Manage multimillion-dollar media budgets with a focus on measurable pipeline contribution and CAC efficiency
Continuously optimize channel mix and creative based on performance data
Develop a content strategy that supports every stage of the buyer journey — from first touch to close — with assets built for broker, Regional Sales Manager (RSM), and employer audiences
Build and own SDR sequences and marketing nurture programs that keep prospects engaged across long sales cycles
Own website strategy and optimization, including conversion rate improvement and intent-signal activation
Champion the use of modern AI tools across the function — from content production to campaign optimization to intent signal analysis
Maintain and evolve the marketing tech stack to ensure the team is operating with best-in-class tools and workflows
Lead and develop a high-performing marketing team that executes across channels with speed and accountability
Define team structure, role scope, and future hiring needs as the company scales
Report to the CMO; partner closely with Sales, Product, and Operations leadership.

Requirements

What you’ll need

10+ years of B2B marketing experience, with at least 5 years in a senior leadership role
Deep expertise in demand generation and ABM
Proven track record managing multimillion-dollar paid media budgets
Experience working alongside SDR/BDR teams
Fluency with modern AI tools and a clear point of view on how to apply them across a B2B marketing function
A builder's mentality — you thrive where infrastructure still needs to be created
Strong analytical skills and comfort using data to make decisions and report on performance
Executive presence — you can represent marketing credibly to C-level stakeholders and board audiences
Bachelor's degree required.

Benefits

Comp & perks

Competitive salary, uncapped incentive bonus, and equity package
Comprehensive Medical, Dental, and Vision benefits
A 401k retirement plan
Paid vacation and company holidays
Opportunity to make an impact at a rapidly growing mission-driven company transforming healthcare in the U.S.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B demand generationaccount-based marketing (ABM)paid media strategydigital display advertisingsearch engine marketing (SEM)programmatic advertisingcontent strategyconversion rate optimizationdata analysispipeline management

Soft Skills

leadershipanalytical skillscommunicationcollaborationstrategic thinkingteam developmentexecutive presenceproblem-solvingadaptabilitycreativity

Certifications

Bachelor's degree