Own research, experiments, and multi-channel campaigns that improve developer conversion and retention across web2 and web3 dev audiences
Design and execute developer marketing strategies for the Sia Foundation Grants Program, in collaboration with Growth, Dev Rel, and the Grants Program Manager
Track, analyze, and report on developer funnel KPIs, using insights to guide Growth strategy
Define and refine developer personas to ensure targeted messaging and impactful outreach
Establish feedback loops with developers, bringing insights back into Growth, Dev Rel, and Grants
Partner with Community and Dev Rel to design and execute key Go-To-Community campaigns that activate and retain developers in our ecosystem
Requirements
3-5 years of B2D marketing experience
Eager to work in a small team, wear multiple hats, and learn from everything we do
Strong strategic planning skills that center hypothesis testing and iteration
Proven experience engaging with an online dev community with measurable results
Experience marketing in web3, open-source technology, or emerging technology
Previous work in marketing a web3 grants program
Experience building B2D2C communities
Benefits
A dynamic and supportive work environment with opportunities for professional growth
Competitive salary and benefits package
Comprehensive medical, dental, vision, and life benefits fully covered for you and your family for US based employees
401(k) with company match for US based employees
Flexible working hours and fully remote work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2D marketingdeveloper marketing strategiesKPI trackingdata analysishypothesis testingiterationcommunity engagementweb3 marketingopen-source technologyB2D2C community building