Brand Design Director

Shine

Lead creative production for Shine's brand across six European markets. Shaping brand identity and ensuring coherence in marketing efforts with a focus on business performance.

Posted 6/19/2026full-timeAmsterdam • 🇳🇱 NetherlandsLeadWebsite

About the role

Key responsibilities & impact

Leading a team of brand, marketing, and web designers — setting the bar for creative production at scale while protecting a culture of creativity and experimentation.
Owning the design direction for Shine's brand identity and maintaining design quality and coherence across the wider brand portfolio.
Defining the frameworks and governance structures that enable brand production to scale across digital and physical channels.
Positioning the team as a proactive strategic partner in brand governance, portfolio architecture, campaign strategy, and growth initiatives.
Working hand-in-hand with performance and growth teams to ensure creative is aligned across departments and tied to measurable outcomes.
Embedding measurement, storytelling, and creative testing into team workflows.
Working closely with the Product Design team to ensure visual consistency between brand and product experiences, and to build shared design principles.
Championing the team's visibility and impact within the broader organisation — growing people's skills and career paths to match Shine's current and future needs.

Requirements

What you’ll need

10+ years of experience across brand, marketing, or visual design, including 3+ years managing and growing creative teams.
Experience leading creative teams within fast-paced tech, fintech, or agency environments.
Track record of shaping art direction and scaling brand systems.
Strong understanding of campaign storytelling, creative production, and how design drives marketing performance.
Actively experimenting with AI-assisted design workflows — you see it as a creative accelerator and help your team build fluency in it.
Strong communicator who can influence and align at senior leadership level.
Fluent in modern creative and project management tools.
Experience partnering with agencies, in-house teams, and cross-functional stakeholders.
Fluent in English; French is a plus.

Benefits

Comp & perks

Impact: This team is foundational to ensuring multiple aspects of Shine’s business is operating as the best on the market.
Ownership: Join a team and help shape its mission just as it’s getting started, with support from experienced leaders.
Innovation: Work in a dynamic, ambitious environment with space to grow and try our ideas and approaches.
Mission-driven: Likes our mission to help entrepreneurs succeed by giving them better, smarter banking and administrative tools.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand designvisual designart directioncampaign storytellingcreative productionAI-assisted design workflowsdesign systemsmarketing performancecreative testingportfolio architecture

Soft Skills

leadershipcommunicationinfluencecollaborationcreativitystrategic thinkingteam buildingmentorshipproblem-solvingadaptability