Shift Technology

Product Marketing Specialist

Shift Technology

full-time

Posted on:

Location Type: Hybrid

Location: Boston • Massachusetts • United States

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About the role

  • Take proactive ownership of the agent storytelling roadmap, moving from initial ideas to finished content without waiting for direction.
  • Translate technical AI updates into clear, simple stories that help our customers understand the ROI of their investment.
  • Develop a dual-track content plan that addresses the specific needs and goals of both IT and business buyers.
  • Experiment with new content formats—from white papers to social media—and use real feedback to refine our messaging.
  • Partner closely with Product and Field Marketing to ensure our GTM teams are unblocked and equipped to win.
  • Follow through on high-impact initiatives like online events and web pages, ensuring they meet measurable business needs.

Requirements

  • 3+ years of experience in B2B SaaS content marketing and can explain the technical difference between chatbots and autonomous agents.
  • Strong writing skills and a passion for creating compelling, data-driven narratives that build trust with an audience.
  • Thrive in a One Team environment, seeking out the expertise of engineers and sales leaders to improve your work.
  • An appetite for change and a willingness to learn, using AI tools and LLMs to scale content while maintaining our authentic voice.
  • The experience and logic to navigate the complex needs of the insurance industry.
  • Stay calm and focused on solutions when balancing competing priorities or tight deadlines.
Benefits
  • Flexible remote and hybrid working options
  • Competitive Salary and a variable component tied to personal and company performance
  • Multiple Learning and Development opportunities, including Focus Fridays, a half-day each month to focus on learning and personal growth
  • Generous PTO and paid holidays
  • Mental health benefits
  • 2 MAD Days per year (Make A Difference Days for paid volunteering)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS content marketingtechnical writingdata-driven narrativescontent strategycontent formatsstorytellingROI analysiscontent scalingAI toolsLLMs
Soft Skills
ownershipcollaborationadaptabilityproblem-solvingcommunicationcreativitytrust-buildingfocustime managementteamwork