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Senior Manager, Global Events
Shield AIGlobal Senior Events Manager for Shield AI managing events across North America, Europe, and beyond. Leading strategy and execution to drive pipeline objectives through effective event management.
Tech Stack
Tools & technologiesPMP
About the role
Key responsibilities & impact- Plan, execute, and manage a portfolio of major tradeshows, owned events, and product demonstrations across North America, Europe, the Asia-Pacific region, and the Middle East.
- Serve as the primary events point of contact for Field Marketing, BD, and Product teams; coordinate logistics, messaging, and goals across departments.
- Develop and maintain a tiering framework that classifies events by strategic value, audience quality, pipeline potential, and cost; use this framework to guide annual budget recommendations and calendar decisions.
- Source, contract, and manage external vendors including exhibit houses, AV providers, event staffing firms, and creative agencies; hold partners accountable to timelines and deliverables.
- Co-own the events budget from initial planning through final reconciliation; track actuals against forecast and provide regular reporting to Marketing leadership.
- Implement lead capture processes for each event; work with Marketing Operations and CRM teams to ensure leads are properly tracked, routed, and attributed to pipeline within Salesforce.
- Deliver structured post-event reports that include attendance data, meeting volume, pipeline influenced, cost per lead, qualitative feedback, and follow-up action items.
- Maintain the events playbook covering pre-event planning checklists, on-site execution standards, post-event follow-up workflows, and vendor evaluation criteria.
- Document recurring workflows so that event execution is consistent, scalable, and not dependent on any single individual.
Requirements
What you’ll need- 7 or more years of experience in global event strategy and execution
- Proven ability to manage multi-event portfolios simultaneously in a fast-paced, resource-constrained environment
- Strong project management discipline; PMP certification or equivalent methodology experience is a plus
- Working proficiency with event and marketing technology platforms such as Salesforce, Asana, Lodago, or similar tools
- Experience building and maintaining pipeline attribution and event ROI reporting
- Track record of cross-departmental influence; ability to align stakeholders at multiple levels without direct authority
- Familiarity with government procurement cycles and the distinct characteristics of defense exhibition environments
- Ability to travel domestically and internationally
- Bachelor's degree in marketing, communications, business, or a related field; advanced degree a plus
Benefits
Comp & perks- Pay within range listed + Bonus + Benefits + Equity
- Pay within range listed above + temporary benefits package (applicable after 60 days of employment)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event strategyevent executionproject managementpipeline attributionevent ROI reportingbudget managementlead capture processesvendor managementlogistics coordinationdata analysis
Soft Skills
cross-departmental influencestakeholder alignmentcommunicationorganizational skillsproblem-solvingteam collaborationaccountabilityadaptabilitystrategic thinkingattention to detail
Certifications
PMP certification