Performance Marketing Manager

Shero Commerce

Performance Marketing Manager overseeing Google Ads and Meta Ads for clients. Responsible for driving ROAS and revenue growth while managing contractors and agencies.

Posted 5/14/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own Paid Media Performance
Manage and optimize campaigns across Google Ads (Search, PMax) and Meta Ads (Prospecting + Retargeting)
Drive measurable growth in ROAS, CPA, and revenue
Identify and execute on scaling opportunities
Audit, build, and optimize campaigns (structure, targeting, bidding, creatives)
Continuously test and iterate (audiences, messaging, landing pages)
Ensure proper tracking, attribution, and data integrity (GA4, pixels, CAPI, etc.)
Act as the primary point of accountability for external partners
Set clear expectations, review performance, and ensure deliverables meet standards
Push for efficiency, quality, and results, no passive management
Bring proactive ideas to improve performance across accounts
Stay ahead of the latest PPC trends, platform updates, and AI advancements

Requirements

What you’ll need

5+ years of hands-on PPC experience across Google Ads and Meta Ads
Agency background managing multiple client accounts simultaneously (B2bB and B2C)
Proven track record of hitting or exceeding ROAS targets and scaling revenue
Experience directing contractors, freelancers, or external agency partners
Deep expertise in Google Ads (Search + PMax), Meta Ads full-funnel strategy, attribution, tracking, and GA4
Strong testing mindset across creatives, audiences, and landing pages
Comfortable making fast decisions with incomplete data and shifting priorities
Fluent in AI tools (ChatGPT, Claude, platform automation, scripts) and applies them to improve performance, speed up workflows, and generate insights
Continuously assess LP performance and identify conversion bottlenecks
Partner with design and development to implement data-backed CRO updates
Use GA4, heatmaps (e.g., Microsoft Clarity), and campaign data to drive recommendations
Ensure ad-to-landing-page message consistency across all campaigns
Test LP variants across different audiences, funnels, and campaign objectives

Benefits

Comp & perks

Medical and dental insurance options for employees and eligible dependents (Once probationary period is met)
Paid Time Off (Vacation Days, Sick Days, and Company Holidays)
Floating holidays for religious or cultural observances
Additional paid week off between Christmas and New Year’s (Leadership Discretion)
401(k) with employer matching contributions after 1 Year of employment
Learning and development opportunities
Supportive and inclusive remote-first team culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PPCGoogle AdsMeta AdsROASCPAcampaign optimizationattributiontrackingA/B testingconversion rate optimization

Soft Skills

accountabilityproactivedecision-makingperformance reviewcommunicationcollaborationefficiencyquality focusadaptabilityleadership