Senior Partner Marketing Manager
Shero Commerce
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Build and execute Shero’s global partner marketing strategy with a focus on lead generation, brand visibility, and ecosystem influence.
- Leverage an existing network of Shopify app partners, tech platforms, and agencies to activate marketing and sales opportunities immediately.
- Identify and onboard new partners with strong co-marketing potential and complementary value propositions.
- Develop a tiered partner marketing framework (Enterprise, Mid-Market, Emerging) with clear expectations for co-marketing participation, GTM impact, and engagement.
- Own the partner marketing calendar: campaigns, events, launches, joint announcements, and content.
- Secure and manage MDF (Market Development Funds), partner budgets, and incentive programs to fuel scalable co-marketing motions.
- Work closely day in day out with the Sales and Account Management team, to help drive partnerships forward and deliver leads back to partners.
- Plan, execute, and optimize co-marketing campaigns across email, webinars, live sessions, events, social, PR, and paid amplification.
- Drive co-branded content creation, including whitepapers, guides, newsletters, case studies, LinkedIn Lives, podcasts, and videos.
- Build campaigns, partner launch kits, and reusable marketing assets to increase partner adoption and activation.
- Develop joint GTM plays aligned to key verticals, product categories, market trends, and shared revenue goals.
- Ensure all initiatives are fully tracked:partner-sourced leads, influenced pipeline, campaign performance, and ROI.
- Collaborate with the internal marketing team to align on messaging, creative, positioning, and campaign execution.
- Create partner-facing marketing assets such as pitch decks, one-pagers, playbooks, product sheets, and PR kits.
- Provide Sales and Account Managers with partner updates, talking points, competitive intelligence, and co-selling resources.
- Ensure partner marketing campaigns feed directly into sales motions with clarity on lead quality, referral processes, and pipeline impact.
- Maintain visibility into partner opportunities to ensure high-value campaigns and relationships are prioritized.
- Train internal teams on partner offerings, value propositions, and co-marketing opportunities.
- Collaborate with Account Managers, Marketing, Solution Architects, and Sales teams to identify clients and support clients that could benefit from partner tools, supporting upsell and cross-sell opportunities.
- Build internal resources and repositories to improve partner marketing readiness across the organization.
Requirements
- 5+ years in partner marketing and channel marketing within eCommerce or SaaS.
- Expertise in creating and executing end-to-end partner co-marketing campaigns to secure top-of-funnel leads
- Data-driven approach to measuring campaign effectiveness and partnership ROI.
- Strong relationship-building skills, particularly with tech partners, agencies, and community groups.
- CRM and marketing attribution experience (HubSpot preferred).
- Familiarity with the eCommerce tech stack (Shopify, Klaviyo, Yotpo, Gorgias, etc.).
- Confident in presenting at events and working across global time zones.
- Willingness to travel for partner events, conferences, and activations.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
partner marketingchannel marketingco-marketing campaignslead generationcampaign performance measurementmarketing attribution
Soft skills
relationship-buildingcommunicationcollaborationpresentation skillsorganizational skills