Shakers Agência & Consultoria

Senior CRO Analyst

Shakers Agência & Consultoria

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Job Level

Senior

About the role

  • Roadmap Management: Prioritize tests.
  • Data Analysis: Dive into tools like Google Analytics 4 to identify where users are dropping out of the funnel.
  • Qualitative Research: Conduct usability tests, analyze heatmaps (Hotjar/Clarity) and design user surveys.
  • Hypothesis Creation: Develop structured hypotheses ("If we change X, we expect result Y due to behavior Z").
  • Test Supervision: Set up and monitor A/B tests, multivariate tests and personalization experiments.
  • Documentation and Repository: Maintain an organized history of learnings (negative tests are valuable too).
  • Stakeholder Management: Present results to executives, demonstrating the ROI of optimizations.

Requirements

  • Testing Tools Expertise: Advanced experience with VWO, Optimizely, Adobe Target or similar tools.
  • Analytics: Deep knowledge of Google Analytics 4 (event and funnel configuration).
  • Applied Statistics: Understanding of statistical significance, confidence intervals and sample size calculation.
  • UX/UI Design: Solid knowledge of usability heuristics and consumer psychology.
  • Technology: Basic knowledge of HTML/CSS/JavaScript (to assess the technical feasibility of tests).
Benefits
  • Allowance
  • Flexible hours
  • Career plan

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
A/B testingmultivariate testingdata analysisapplied statisticsHTMLCSSJavaScriptusability testinguser surveyshypothesis creation
Soft skills
stakeholder managementcommunicationorganizational skills