SEA Performance Marketing Manager, Paid Search

Serviceplan Group

Performance Marketing Manager specializing in SEA within the largest owner-managed agency group in Europe. Driving international campaigns from strategy to execution at Serviceplan.

Posted 7/25/2026full-timeMunich • 🇩🇪 GermanyJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing international performance marketing campaigns, with a strong focus on SEA and Paid Search. Proficient in data-driven decision-making and presenting results effectively to clients.

Highest-signal resume keywords

Performance MarketingSearch Engine Advertising (SEA)Google AdsA/B TestingEnglish (C1 Level) and German (C1 Level)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementOptimization TechniquesData AnalysisMultivariate TestingReporting

Soft Skills

Customer-Centric ThinkingProblem-SolvingCollaboration

Tools & Technologies

Google AnalyticsAdobe AnalyticsMicrosoft Ads

Industry Keywords

International CampaignsPerformance CampaignsDisplay AdvertisingVideo AdvertisingApp Campaigns

About the role

Key responsibilities & impact

You take responsibility for international performance campaigns from strategy through to implementation
You plan, manage and optimize Search, Shopping, Display, Video and App campaigns
You develop testing setups (A/B/N, multivariate), experiment, learn from results and derive concrete optimizations
You present your results in a clear and persuasive way to clients — from reporting to storyline
You work closely with your Team Lead and an interdisciplinary team of specialists

Requirements

What you’ll need

You have initial or established experience in performance marketing with a focus on SEA / Paid Search
You think customer‑centrically and look for solutions rather than problems
You are comfortable with the common tools (Google Ads, Microsoft Ads, Google Analytics or Adobe Analytics)
You operate confidently in an international context: you use English regularly at work and have at least C1‑level German

Benefits

Comp & perks

Onboarding: Personal mentoring and digital onboarding sessions to ensure a smooth start
Professional development: Your growth matters to us — through our internal Campus training program to expand technical, methodological and personal skills, optional language courses and regular coaching to keep you up to date
Flexibility: Flexible working hours, mobile office and job‑sharing models let you adapt your work to your life
Social events: Regular after‑work and team events to take breaks and connect with colleagues
Sports & mobility: Extensive sports program and mobility options including company bikes and e‑bikes / e‑bike leasing
Accessibility: Our modern office in Munich’s creative quarter is well located and easy to reach
International environment: As an internationally active agency group, we offer opportunities to network and collaborate with colleagues from diverse disciplines around the world