Serviceplan Group

Director Paid Social

Serviceplan Group

full-time

Posted on:

Location Type: Office

Location: München • Germany

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Job Level

Lead

About the role

  • Develop and lead the overarching paid social strategy, including budget and campaign planning
  • Manage, further develop and provide subject-matter leadership for the Paid Social team
  • Build and scale international paid social setups and cross‑market governance
  • Work closely with front-end agencies, influencer marketing, creative, data, strategy, innovation and creative media to develop integrated campaigns
  • Conduct performance analysis, identify optimization opportunities and report to C‑level
  • Identify new platforms, formats and technological innovations
  • Develop new product solutions
  • Ensure quality standards, best practices and efficiency across all markets

Requirements

  • Several years of experience in paid social on the agency or client side, ideally in a leadership role
  • Proven expertise in international campaign management and cross‑platform activation (Meta, TikTok, YouTube, Pinterest, Snapchat, LinkedIn, etc.)
  • Strong understanding of data-driven optimization, tracking, attribution and AdTech
  • Leadership skills, team-building experience and senior-level stakeholder management
  • Excellent communication skills in German and English
Benefits
  • Onboarding: welcome session, introductory events and a dedicated onboarding buddy for the first weeks — we ensure your smooth start.
  • Professional development: your growth matters to us. Whether through our internal campus training program or external seminars, we keep you up to date.
  • Flexibility: as a successful communications and media agency, we believe better results come from people interacting with people, not just screens. We therefore value in-person team culture while also offering plenty of flexibility to fit your work around your life, e.g. mobile office and flexible working hours.
  • Fun: everyone needs a break. Whether it's social events or getting active — we offer regular after-work events and agency-sponsored fitness programs.
  • Accessibility: our modern office in the heart of Berlin is easy to reach thanks to its central location.
  • International environment: as an internationally operating agency group, we offer opportunities to network and collaborate with colleagues from a wide range of disciplines around the world.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social strategycampaign planningperformance analysisdata-driven optimizationtrackingattributionAdTechinternational campaign managementcross-platform activationproduct solutions
Soft Skills
leadershipteam-buildingstakeholder managementcommunication