Copywriter
Serviceplan Group
full-time
Posted on:
Location Type: Office
Location: Munich • 🇩🇪 Germany
Visit company websiteJob Level
JuniorMid-Level
About the role
- Concept development and copy form the creative backbone of this role
- We are looking for a strong idea generator with high linguistic precision and a passion for outstanding creative work
- Developing innovative campaign ideas and strategies is central — from initial concept sketches to execution across all communication channels for tourism brands
- Preparing for and participating in client presentations, new business projects, and pitches
- Editorial/creative direction and close collaboration within a passionate creative team
Requirements
- 2–3 years of professional experience as a copywriter in a creative and/or digital agency, ideally with a focus on integrated communication and award-winning work
- A strong sense for storytelling, tone of voice, and conceptual dramaturgy — both in German and English
- Clarity of expression, high creativity, and enthusiasm for unconventional thinking
- Experience working with various AI tools
- A passion for sophisticated texts and phrasing
- Ideally, experience and knowledge working with tourism brands
- Very good German skills, good English skills
- An excellent portfolio with state-of-the-art work samples and a desire to create award-worthy work
Benefits
- Onboarding: Personal mentoring and digital onboarding sessions — we ensure your perfect start
- Training & development: Your growth matters to us. Whether through our internal Campus training program to expand your technical, methodological, or personal skills, voluntary language courses, or regular coaching — we keep you up to date
- Flexibility: With flexible working hours, mobile office, and job-sharing models, you can adapt your job to your life — not the other way around
- Fun: Work also needs breaks — we offer regular after-work and team events (virtually if needed)
- Sports: Large sports program and mobility options via agency bicycles and e-bikes / e-bike leasing
- Accessibility: Our modern office in Munich’s creative district is conveniently located and easy to reach
- Internationality: As an internationally active agency group, we offer the opportunity to connect and collaborate with colleagues from a wide range of disciplines around the world
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingstorytellingconceptual dramaturgylinguistic precisioncreative directioncampaign developmenteditorial directionpresentation skillsportfolio development
Soft skills
creativityenthusiasmclarity of expressionunconventional thinkingcollaborationidea generation