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Content Marketing Manager
Seokratie GmbHContent Marketing Manager creating strategies and high-quality content for multiple clients in diverse industries. Collaborating with team members and conducting workshops on content marketing and SEO.
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- You manage multiple clients and advise them on their online and content marketing strategies
- You support your colleagues as a sparring partner in client management, project management, and as a subject-matter expert
- You conceptualize and write high-quality content marketing materials on a variety of topics and across different industries
- You develop content marketing strategies and conduct content audits based on SEO KPIs
- You run client workshops on content marketing and content SEO
- You independently perform keyword and competitor analyses to create relevant, audience-focused, and successful content
- You holistically optimize SEO landing pages: from keyword analysis to conversion rate optimization
- You select suitable images, create infographics using Canva, and integrate them into your content according to image-SEO best practices
- You publish your content via CMS platforms such as WordPress or check whether clients have uploaded content correctly
- You regularly evaluate the performance of your content using tools with regard to business goals, clicks, and rankings
- You work closely with our other departments (SEO, SEA, and Video)
- You manage larger hourly budgets and coordinate freelancers
Requirements
What you’ll need- You have at least 2–3 years of professional experience (agency experience is desirable) in content marketing or an online editorial role with an SEO focus
- You have a strong quality awareness
- You are passionate about writing
- You demonstrate excellent verbal and written language and rhetorical skills
- You can quickly familiarize yourself with a wide range of topics and become an expert in them
- SEO is part of your work: search volume and search intent are familiar terms to you
- You use various tools for keyword research and concept development
- You can show initial successes in implementing and advancing content marketing projects
- You have already created content audits or content strategies
- You routinely work with various AI systems and are well versed in content & AI
- You work in a structured way and always keep an overview of your projects thanks to clear documentation
- You enjoy driving things forward as part of a team
Benefits
Comp & perks- Flexible, family-friendly working conditions: 37.5-hour week, the possibility to work from home, and flexible working hours between 06:00 and 23:00
- Secure position with a diverse B2C and B2B client portfolio
- A creative work environment with 40 friendly and helpful colleagues — fun during and after work is guaranteed (including team events)
- Internal workshops, further training, and conference participation
- Modernly equipped office (450 sqm) with height-adjustable desks and ergonomic chairs, centrally located in Munich-Maxvorstadt (near Stiglmaierplatz)