Vice President, TV and Direct Response Media

Sell2Rent

TV and direct-response leader scaling Sell2Rent’s residential sale-leaseback acquisition. Owning media P&L, campaigns, attribution, creative, and profitable seller-lead growth.

Posted 8/18/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in managing television budgets and P&L, with a focus on lead generation through direct-response marketing. Proven ability to build measurement infrastructure and integrate TV attribution into acquisition reporting.

Highest-signal resume keywords

Television Budget ManagementDirect-Response MarketingLead Attribution DevelopmentNegotiation with NetworksResidential Real Estate Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CPL ManagementCost-Per-Transaction AnalysisDRTV Campaign DevelopmentCTV Campaign ScalingMedia Delivery VerificationCreative Brief DirectionProduction ManagementAttribution Infrastructure BuildingLead Generation StrategyPerformance Marketing

Soft Skills

NegotiationCollaborationLeadership

Industry Keywords

Spanish-Language TVHome Seller AcquisitionMotivated-Seller EconomicsSpeed-to-Lead DisciplineReal Estate WholesalingHome-Buying CompanyIBuyerSale-LeasebackSeller-Side Lead GenerationMetro-Concentration Strategies

About the role

Key responsibilities & impact

Own the television budget and P&L, allocating spend across networks, stations, and dayparts with CPL and cost-per-closed-transaction targets
Deploy national Spanish-language TV, local broadcast news, DRTV, CTV, DOOH, and cinema campaigns in 3–5 concentrated metros
Negotiate directly with networks and station groups
Verify media delivery against post-logs and enforce make-goods and remedies
Direct TV creative briefs, direct-response spots, long-form formats, and testing rotations
Manage production partners and output
Build TV response measurement and attribution infrastructure from scratch
Integrate TV attribution into company-wide acquisition reporting
Partner with the VP of Marketing on retargeting, landing pages, and lead handoff
Partner with sales on lead definitions and speed-to-lead

Requirements

What you’ll need

8+ years in direct-response/performance marketing
5+ years leading marketing or media teams where revenue depended on consumer lead generation
Mastery and control of television as a lead-generation medium
Personal experience negotiating with networks and station groups on rates, dayparts, adjacencies, and make-goods
Experience building and scaling DRTV and CTV campaigns with lead attribution to spot and daypart
Experience personally verifying delivery against post-logs
Experience making weekly TV kill/scale decisions using cost-per-lead and cost-per-transaction
Deep residential real estate experience acquiring home sellers
Experience marketing to homeowners who want or need to sell through a real estate wholesaling operation, home-buying company, iBuyer, sale-leaseback or home equity platform, or seller-side lead-generation business
Knowledge of motivated-seller economics, seller triggers, speed-to-lead discipline, and marketing to homeowners under pressure without being predatory
CPL/CAC numbers defensible line by line
Managed $1M+ annual media budgets, with television as the major component
Built measurement infrastructure from scratch
Managed production and agency ecosystems
Preferred but not required: Spanish-language TV experience, long-form educational content, credit/barter media structures, metro-concentration strategies, and category-creation experience

Benefits

Comp & perks

Competitive base salary
Performance bonus tied directly to TV-driven CAC and transaction targets
Stock option consideration for the right candidate
Compensation package with upside tied to enterprise value