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About the role
Key responsibilities & impact- Website Design & Revamp: Continuously optimize the website to deliver an exceptional user experience, with a focus on usability, accessibility, and visual appeal.
- Collaborate with the team to implement design changes that enhance site functionality and performance.
- Focus the design for GEO, AEO and SEO.
- Lead Generation Forms: Design and refine lead generation forms to maximize conversions, user-friendly, visually aligned with brand identity, and rigorously tested.
- Build and maintain HubSpot form connections, ensuring all lead data flows correctly into the CRM with proper field mapping and source tracking.
- Collaborate with the CRM team to set up HubSpot lead tracking workflows triggered by form submissions.
- Conduct A/B testing and analyze user interactions to continuously improve form design and functionality.
- Blog & Content Layouts: Maintain and update blog layouts that are visually engaging and optimized for SEO and GEO.
- Work closely with the Content Creator to ensure all published content is presented in an aesthetically coherent and scannable format.
- User Experience Enhancement: Conduct user research including surveys and usability testing to gather behavioral insights.
- Translate research findings into wireframes, prototypes, and high-fidelity designs that measurably improve the user experience.
- Cross-Platform Design Consistency: Ensure a consistent look and feel across all digital touchpoints — mobile, desktop, and any future platforms.
- Develop and maintain a living design system and guidelines that keep visual and interaction design cohesive as the product evolves.
- AI-Powered Design Workflow: Integrate AI tools into your daily design process to accelerate output: draft UX copy for mockups, synthesize user research, generate design briefs, and automate documentation.
- Use MCP (Model Context Protocol) connections to link Figma and other design tools with CRM systems, analytics platforms, and our CMS, enabling a connected, data-informed design workflow.
- Identify repetitive tasks and implement AI-powered automations to free up time for high-impact creative work.
- Proactively evaluate emerging AI design tools and bring concrete recommendations to the team.
- Collaboration & Implementation: Work closely with the Content Creator, Marketing team, CRM Team, and Tech Team to ensure seamless design implementation.
- Provide clear design specifications and actively support troubleshooting during development handoffs.
- Own your project queue, communicate blockers early, re-prioritize when business needs shift, and keep stakeholders aligned without needing to be chased.
Requirements
What you’ll need- 3+ years of experience in UX/UI design with a strong portfolio showcasing web and mobile design projects.
- Proficiency in Figma, including components, auto-layout, and prototyping.
- Strong command of user-centered design principles and best practices.
- Experience conducting user research and applying findings to design decisions.
- Ability to produce wireframes, prototypes, and high-fidelity visual designs independently.
- Hands-on experience using AI tools (Claude, ChatGPT, Midjourney, or similar) to accelerate design workflows — not just awareness of them.
- Demonstrated ability to manage multiple concurrent projects, prioritize independently, and re-route quickly when priorities change.
Benefits
Comp & perks- TBD 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
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Hard Skills & Tools
UX designUI designuser researchwireframingprototypinghigh-fidelity designA/B testinglead generation formsSEOGEO
Soft Skills
collaborationproject managementcommunicationproblem-solvingprioritizationadaptabilityuser-centered designcreativityattention to detailstakeholder alignment
