Sell2Rent

Marketing Manager – Seller Acquisition

Sell2Rent

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

SeniorLead

About the role

  • Own the strategy and execution to deliver 2,000+ homeowner leads per month within 12 months, with 60%+ coming from organic channels.
  • Full P&L responsibility for lead volume, cost-per-lead, and pipeline contribution.
  • Build and lead a small team (SEO, content, social, outreach) – starting with 4 direct reports.
  • Scale organic traffic from current ~80k visits/mo to 500k+ visits/mo in 18 months.
  • Dominate Google for high-intent keywords.
  • Build the #1 thought-leadership brand in sale-leaseback and investor education.
  • Create a repeatable investor acquisition engine (LinkedIn, BiggerPockets, Facebook groups, podcasts, events)

Requirements

  • 7+ years in performance marketing / lead generation (real estate, proptech, fintech, or marketplace experience strongly preferred)
  • Proven track record of building organic growth engines that deliver 1,000–5,000+ leads/month
  • Deep, hands-on expertise in SEO (you’ve ranked sites for competitive money keywords)
  • Experience generating homeowner/seller leads AND real estate investor leads
  • Previously led or built a small marketing team
  • Data-driven: GA4, GSC, Ahrefs/SEMrush, HubSpot, Salesforce, Looker Studio
  • Thrives in early-stage startup chaos – you’ve done this before at a company doing $1M–$30M ARR
  • Exceptional communication – you can present to executives and investors with ease
Benefits
  • Massive equity upside – we’re on a rocket ship
  • Direct impact: your leads = our revenue
  • Work alongside serial founders with multiple 9-figure exits
  • Be the architect of the category-defining lead engine in sale-leaseback

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketinglead generationSEOorganic growth enginesdata-driven decision makingpipeline contributioncost-per-leadthought-leadership brandinginvestor acquisitionhigh-intent keywords
Soft skills
team leadershipcommunicationstrategic thinkingadaptabilityproblem-solvingpresentation skillscollaborationcreativityanalytical thinkinginitiative