Director, Integrated Marketing Strategy

Sedgwick

Director of Integrated Marketing Strategy at Sedgwick leading integrated marketing campaigns for demand generation. Collaborating with sales and creative teams to drive engagement and strategic account penetration.

Posted 6/25/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Leads the development of marketing strategies to support growth by partnering with business unit Presidents and their teams.
Coordinates personalized outreach programs, landing pages, executive events and nurture experiences.
Supports demand generation and lead capture initiatives tied to MQL, SQL and pipeline goals.

Requirements

What you’ll need

Bachelor's degree in marketing, business, or a related field, from an accredited college or university preferred.
Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM).
Strong background in campaign performance analysis, translating insights into data-driven optimization and strategic recommendations.
Proficiency with marketing automation, CRM, and ABM/intent data platforms (e.g., HubSpot, Salesforce, 6sense, Demandbase).

Benefits

Comp & perks

health insurance
flexible work arrangements
professional development

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingintegrated marketingdemand generationaccount-based marketingcampaign performance analysisdata-driven optimizationstrategic recommendations

Soft Skills

leadershipcollaborationcommunication

Certifications

Bachelor's degree in marketingBachelor's degree in business