Associate Director – Campaign Strategy

Sedgwick

Campaign Strategy Associate Director at Sedgwick developing and orchestrating integrated B2B marketing campaigns across channels. Focusing on strategy, execution, and performance optimization to drive revenue impact.

Posted 6/23/2026full-timeRemote • Alabama, Idaho, New Jersey, Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own end-to-end campaign strategy, including audience segmentation, journey design, and channel mix.
Develop integrated campaign plans aligned with business goals, product priorities, and target personas.
Lead account-based marketing (ABM) campaign design, including alignment of account lists across marketing and sales.
Partner with Growth, Performance Marketing, Content, and Sales to ensure coordinated execution.
Translate campaign strategy into clear briefs, asset plans, and activation timelines.
Execute across email, web, paid media, social, and events.
Ensure campaigns are cohesive across all touchpoints, including digital and sales engagement.
Lead stakeholder alignment and campaign governance using project management best practices.
Design and oversee multi-touch nurture programs and campaign workflows in HubSpot.
Leverage lifecycle stages, segmentation, and lead scoring to drive engagement and conversion.
Ensure campaigns are properly structured for tracking, attribution, and reporting.
Partner with Marketing Operations for technical configuration, integrations, and data model management.
Define the role of paid media within each campaign, including budget allocation, channel mix, and audience strategy.
Lead LinkedIn campaign strategy, including: Company and persona targeting (ABM alignment) and message alignment with campaign stages.
Guide Google Ads strategy, including: High-intent search capture and Retargeting strategy.
Partner with internal teams or agencies to execute campaigns and optimize performance.
Establish reporting frameworks across HubSpot, CRM (Dynamics), and paid media platforms.
Analyze campaign performance and provide actionable optimization recommendations.
Present insights to stakeholders, including marketing and sales leadership.

Requirements

What you’ll need

8+ years of experience in B2B campaign strategy, demand generation, or integrated marketing.
Proven ability to lead cross-channel, full-funnel campaigns from strategy through execution.
Strong working knowledge of: HubSpot (or similar MAP) for campaign and nurture design.
Paid media channels, especially LinkedIn and Google Ads.
Experience partnering with sales and aligning campaigns to pipeline outcomes.
Strong analytical skills with the ability to translate performance data into strategic decisions.
Excellent communication, leadership, and project management skills.

Benefits

Comp & perks

Flexible work schedule.
Referral incentive program.
Opportunity to work in an agile environment.
Career development and promotional growth opportunities.
A diverse and comprehensive benefits offering including medical, dental vision, 401K on day one.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign strategyaudience segmentationjourney designaccount-based marketinglead scoringmulti-touch nurture programscampaign workflowsperformance analysisoptimization recommendationsbudget allocation

Soft Skills

leadershipcommunicationproject managementstakeholder alignmentcollaborationanalytical skillsstrategic decision-making