Director, Integrated Marketing Strategy

Sedgwick

Director of Integrated Marketing Strategy driving pipeline growth through integrated marketing campaigns at Sedgwick. Partnering with sales and business development to optimize marketing strategies and execution.

Posted 6/7/2026full-timeTelecommuter • Massachusetts • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Leads the development of marketing strategies to support growth by partnering with business unit Presidents and their teams
Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies
Provides stakeholder updates to business unit leadership; shares results and optimizes plans based on learnings
Leads integrated marketing campaigns spanning awareness, engagement, activation and sales enablement
Responsible for team marketing budget and Agile Team resources towards the highest value growth initiatives

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or a related field
Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM)
Proven experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities
Proficiency with marketing automation, CRM, and ABM/intent data platforms (e.g., HubSpot, Salesforce, 6sense, Demandbase)

Benefits

Comp & perks

Health insurance
Paid time off
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingintegrated marketingdemand generationaccount-based marketingmarketing strategiesmarketing tacticsstakeholder managementbudget managementAgile methodology

Soft Skills

leadershipcollaborationcommunicationstrategic thinkingoptimization