Director, Web Strategy
Sedgwick
full-time
Posted on:
Location Type: Remote
Location: Remote • Alabama, Idaho, New York, Tennessee • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
SitecoreWordPress
About the role
- Drives Sedgwick’s digital presence by transforming market-facing websites into strategic assets that enhance brand visibility and business performance.
- Sets the vision for web operations, championing innovation, cross-functional collaboration, and data-driven optimization to deliver seamless digital experiences and measurable outcomes.
- Manages Sedgwick’s portfolio of market-facing websites to cultivate a dynamic brand presence and drive performance.
- Leads transformative web initiatives that enhance brand impact and deliver optimized, data-driven experiences for diverse audiences, contributing to measurable business growth.
- Supports growth and performance marketing, integrated campaigns, and digital product launches through disciplined project oversight and analytics-driven optimization.
- Guides a lean, agile team to position Sedgwick’s web portfolio as a center of excellence for both B2B and B2C engagement.
- Develops formal operating processes for streamlined web management, prioritization, and quality assurance.
- Establishes robust protocols and frameworks while promoting continuous process improvement.
- Facilitates seamless collaboration across internal teams and external partners, ensuring alignment with strategic business goals.
- Conducts regular analytics reviews and site performance assessments, reporting KPIs and optimization recommendations to senior marketing leadership.
- Manages incoming web-related requests, balancing urgency with strategic business value.
- Partners with marketing, business, and IT stakeholders to align expectations and deliver optimal solutions.
- Drives accountability by setting clear expectations, monitoring progress, and proactively resolving delivery roadblocks.
- Maintains documentation and project artifacts to ensure knowledge continuity and compliance with internal standards.
- Performs competitive benchmarking and best-in-class digital assessments to continuously modernize and enhance the organization’s web strategy.
Requirements
- Bachelor's degree in marketing or a related field from an accredited college or university preferred.
- Ten (10) years of related experience in digital marketing, web strategy, or digital product management, with a strong focus on enterprise-level websites, or equivalent combination of education and experience required.
- Ability to set a clear vision for web strategy and align initiatives with broader business goals
- Skilled in leading agile teams and fostering collaboration across marketing, IT, and business units
- Strong organizational skills with the ability to manage multiple initiatives, prioritize effectively, and deliver on time.
- Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics) and KPI reporting
- Understanding of CMS platforms (e.g., Sitecore, WordPress), UX/UI principles, and web development processes
- Frontend development a plus.
- Excellent verbal and written communication skills, with the ability to influence stakeholders and present complex ideas clearly.
- Experience in developing and refining operational frameworks for web governance and quality assurance.
- Ability to meet or exceed Performance Competencies.
Benefits
- Work-life balance
- Professional development opportunities
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingweb strategydigital product managementweb analyticsKPI reportingCMS platformsUX/UI principlesweb development processesfrontend developmentoperational frameworks
Soft skills
leadershipcollaborationorganizational skillsprioritizationcommunicationinfluencing stakeholdersproject managementprocess improvementstrategic alignmentproblem-solving
Certifications
Bachelor's degree in marketing