Performance Marketing

• Develop multi-touch outbound campaigns aligned with ScriptRunner’s ICP
• Build persona-based sequences highlighting ScriptRunner’s key differentiators
• Coordinate outbound motions with sales to ensure consistent messaging and optimal follow-up across all GTM stages.
• Coordinate with Marketing to ensure consistent messaging and execution
• Manage all HubSpot workflows, lifecycle stages, scoring models, segmentation logic, and attribution structures.
• Maintain database accuracy in line with our ICP and target personas.
• Build dashboards for pipeline contribution, conversion funnel health, source and campaign ROI, and outbound performance.
• Optimize marketing automation to support email sequences, nurtures, event follow-ups, ABM motions, and high-touch plays.
• Plan and execute quarterly campaign calendars
• Drive Lead, MQL, SQL, and Opportunity creation against jointly defined targets with sales.
• Analyze channel and sequence performance and actively optimize subject lines, CTAs, messaging positioning, and ICP targeting.
• Run structured A/B tests across utilized channels
• Collaborate with Product Marketing to translate ScriptRunner’s value propositions into impactful outbound messaging.
• Ensure outbound content reflects the market and customer challenges
• Identify content gaps and support asset creation (whitepapers, email messaging, case studies, use case sheets, landing pages).
• Create campaign briefs for design, content, and Product Marketing stakeholders
• Partner closely with the sales team to ensure frictionless lead handover and SLA adherence.
• Work with Product and Customer Success to surface real-world automation outcomes
• Participate in campaign planning for events such as Gartner IOCS, regional CIO events, webinars & digital events (pre- and post-event), and any other outbound activities.

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