• Lead end-to-end management of brands in Scribd's portfolio (Scribd, SlideShare, Everand, Fable), including incubation and stewardship of acquired or evolving brands
• Define brand identity, ethos, storytelling, positioning, tone of voice, and messaging architecture
• Drive brand awareness, engagement, and loyalty through integrated marketing initiatives (earned media, PR, influencer marketing, community activations)
• Translate insights into action by partnering with research teams to gather customer, category, and cultural intelligence
• Collaborate cross-functionally with growth, product marketing, lifecycle, editorial, and brand creative teams to ensure brand consistency across all touchpoints
• Own and maintain brand guidelines and ensure unified brand presence across internal and external channels
• Monitor brand performance metrics and adjust strategy to improve outcomes
• Stay ahead of trends in culture, design, technology, and media to keep brands distinctive and relevant
• Translate brand strategy into long-term plans that drive business growth and measurable impact

Requirements

12+ years of experience in brand strategy, marketing, or related roles
At least 3 years of experience leading an integrated marketing team on the brand side
Proven track record of leading integrated brand campaigns, including social, comms, and PR, with measurable business impact
Strong leadership and cross-functional collaboration skills; able to influence without direct authority across various internal functions
Skilled at synthesizing insights into brand narratives and go-to-market strategies
Exceptional verbal and written communication skills; a natural storyteller
Comfortable operating in a fast-paced, dynamic environment with ambiguity
Deep interest in culture, media, and technology; naturally curious and culturally attuned
AI-powered marketing competency including understanding of how different LLMs are shaping the marketing landscape and comfort using AI-based tools to run marketing programs, measure results, create content and build strategy
Content marketing excellence with experience managing multi-format content strategies and working with editorial teams
Preferred: Advanced degree in brand marketing, communications, or a related field
Preferred: Experience in the tech, publishing or digital media industry and working knowledge of driving marketing within a B2C subscription-based business
Preferred: Agency experience combined with proven brand-side experience
Proficient user of marketing technology, analytics tools and the latest AI-based methodologies
Must have primary residence in or near one of the listed cities where Scribd can employ you (United States: Atlanta, Austin, Boston, Dallas, Denver, Chicago, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington D.C.; Canada: Ottawa, Toronto, Vancouver; Mexico: Mexico City)
Work authorization: applicants must indicate their authorization status to work in the country where the position is based

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