Scribd, Inc.

Brand Director

Scribd, Inc.

full-time

Posted on:

Origin:  • 🇺🇸 United States • Arizona, California, Colorado, District of Columbia, Florida, Illinois, Massachusetts, New York, Oregon

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Salary

💰 $117,000 - $210,500 per year

Job Level

Lead

Tech Stack

SaltStackSpark

About the role

  • Lead end-to-end management of brands in Scribd's portfolio (Scribd, SlideShare, Everand, Fable), including incubation and stewardship of acquired or evolving brands
  • Define brand identity, ethos, storytelling, positioning, tone of voice, and messaging architecture
  • Drive brand awareness, engagement, and loyalty through integrated marketing initiatives (earned media, PR, influencer marketing, community activations)
  • Translate insights into action by partnering with research teams to gather customer, category, and cultural intelligence
  • Collaborate cross-functionally with growth, product marketing, lifecycle, editorial, and brand creative teams to ensure brand consistency across all touchpoints
  • Own and maintain brand guidelines and ensure unified brand presence across internal and external channels
  • Monitor brand performance metrics and adjust strategy to improve outcomes
  • Stay ahead of trends in culture, design, technology, and media to keep brands distinctive and relevant
  • Translate brand strategy into long-term plans that drive business growth and measurable impact

Requirements

  • 12+ years of experience in brand strategy, marketing, or related roles
  • At least 3 years of experience leading an integrated marketing team on the brand side
  • Proven track record of leading integrated brand campaigns, including social, comms, and PR, with measurable business impact
  • Strong leadership and cross-functional collaboration skills; able to influence without direct authority across various internal functions
  • Skilled at synthesizing insights into brand narratives and go-to-market strategies
  • Exceptional verbal and written communication skills; a natural storyteller
  • Comfortable operating in a fast-paced, dynamic environment with ambiguity
  • Deep interest in culture, media, and technology; naturally curious and culturally attuned
  • AI-powered marketing competency including understanding of how different LLMs are shaping the marketing landscape and comfort using AI-based tools to run marketing programs, measure results, create content and build strategy
  • Content marketing excellence with experience managing multi-format content strategies and working with editorial teams
  • Preferred: Advanced degree in brand marketing, communications, or a related field
  • Preferred: Experience in the tech, publishing or digital media industry and working knowledge of driving marketing within a B2C subscription-based business
  • Preferred: Agency experience combined with proven brand-side experience
  • Proficient user of marketing technology, analytics tools and the latest AI-based methodologies
  • Must have primary residence in or near one of the listed cities where Scribd can employ you (United States: Atlanta, Austin, Boston, Dallas, Denver, Chicago, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington D.C.; Canada: Ottawa, Toronto, Vancouver; Mexico: Mexico City)
  • Work authorization: applicants must indicate their authorization status to work in the country where the position is based